SOURCE: Mobivity Holdings Corp.

Mobivity Holdings Corp.

April 01, 2015 08:00 ET

Mobivity Announces Fiscal Year 2014 Results

PHOENIX, AZ--(Marketwired - Apr 1, 2015) - Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary SmartReceipt POS marketing solutions and patented mobile marketing technologies, announced today financial results for the year ended December 31, 2014 ("FY 2014").

Recent Highlights:

Dennis Becker, CEO of Mobivity, said, "2014 was a transformative year for Mobivity. The successful acquisition of SmartReceipt evolved our legacy mobile marketing solutions to smarter, data driven opportunities that we believe will be significant value drivers for our customers. Following the acquisition, we improved the SmartReceipt platform to allow for more scale and features including implementing new cloud-based data architecture. Additionally, we successfully completed a new version of the SmartReceipt solution that can run independent of any Point-of-Sale (POS) system on Epson's new OmniLink receipt printer . We were extremely pleased to conclude 2014 with a successful trial with Baskin-Robbins that has culminated in a full deployment of SmartReceipt across more than 850 Baskin Robbins U.S. stand-alone locations." 

William Van Epps, Executive Chairman of Mobivity added, "We entered 2015 with an enormous amount of momentum both in new deployments of SmartReceipt as well as our growing pipeline of potential customers. We are in active discussions with dozens of national QSR brands regarding SmartReceipt as well as other components of our unique bundled marketing solution. SmartReceipt is now deployed in thousands of QSR locations across the U.S. and we anticipate new deployments by additional QSR brands will continue throughout 2015." 

Fiscal Year 2014 Financial Results:
Revenue in FY 2014 was $4,000,000 as compared to $4,094,000 in the fiscal year ended December 31, 2013 ("FY 2013"). Gross margins remained at 73% in FY 2014 as compared to FY 2013. Operating expenses (excluding goodwill and intangible asset impairment charges) for FY 2014 were $9,928,000 compared to $7,981,000 in FY 2013. The increase in operating expenses is primarily attributable to increases in personnel costs due to the acquisition of SmartReceipt, stock based compensation and engineering, research and development. Net loss for FY 2014 was $(10,441,000), or $(0.49) per diluted share, compared to a net loss of $(16,759,000), or $(1.58) per diluted share in FY 2013.

Non-GAAP Adjusted Net Loss, a non-GAAP metric (see note on non-GAAP Measurements) was $(4,041,000) for FY 2014 as compared to $(2,744,000) for FY 2013. The Company had $848,000 of cash at December 31, 2014.

Non-GAAP Measurements

This press release includes certain financial information which constitutes "non-GAAP financial measures" as defined by the SEC. A full reconciliation of the non-GAAP measures to GAAP can be found in the tables of today's press release. Non-GAAP adjusted net income is supplemental to results presented under accounting principles generally accepted in the United States of America ("GAAP") and may not be comparable to similarly titled measures presented by other companies. These non-GAAP measures are used by management to facilitate period-to-period comparisons and analysis of Mobivity's operating performance and liquidity. Management believes these non-GAAP measures are useful to investors in trending, analyzing and benchmarking the performance and value of Mobivity's business. These non-GAAP measures should be considered in addition to, but not as a substitute for, other similar measures reported in accordance with GAAP.

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies designed to drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions enable businesses across the United States to drive incremental sales and profitability by quickly and effectively communicating to their most loyal customers. Included are SmartReceipt, which transforms traditional retail transaction receipts into engaging "smart" receipts, an industry-leading text messaging product, and an innovative Stampt™ mobile loyalty application. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity's clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit

Forward Looking Statement

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding the Company's plans to cross-market its products, including its recently acquired SmartReceipt operations; expectations for the growth of the Company's operations and revenue; and the advantages and growth prospects of the mobile marketing industry. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, the application and enforcement of the TCPA amendments in ways not expected; our ability to successfully integrate the SmartReceipt operations and our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.'s annual report on Form 10-K for the year ended December 31, 2014 filed with the SEC on March 31, 2015 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

MOBIVITY HOLDINGS, INC.                
    Fiscal Year Ended  
    December 31,  
$000s except EPS   2014     2013  
Net income (loss)   $ (10,441 )   $ (16,759 )
Depreciation and amortization     416       271  
Change in Fair Value of Derivatives     (64 )     3,766  
Non-cash Stock Compensation Expense     2,463       1,996  
Gain on Debt Extinguishment     37       (103 )
Loss (Gain) on Contingent Considerations     (1,492 )     28  
Goodwill/Intangible Asset Impairment     5,040       1,710  
Interest expense, Net     -       6,347  
Non-GAAP Adjusted Net Income (Loss)   $ (4,041 )   $ (2,744 )
Weighted Average Diluted Shares Outstanding     21,203,563       10,612,007  
Non-GAAP Adjusted EPS   $ (0.19 )   $ (0.26 )
Mobivity Holdings Corp.            
Consolidated Statements of Operations            
    Fiscal year ended December 31,  
    2014     2013  
Revenues   $ 4,000,202     $ 4,093,667  
Cost of revenues     1,066,917       1,122,037  
Gross margin     2,933,285       2,971,630  
Operating expenses                
General and administrative     4,270,844       3,416,850  
Sales and marketing     3,895,033       3,469,383  
Engineering, research, and development     1,346,198       824,653  
Depreciation and amortization     416,436       270,579  
Goodwill impairment     4,078,693       1,066,068  
Intangible asset impairment     961,436       644,170  
Total operating expenses     14,968,640       9,691,703  
Loss from operations     (12,035,355 )     (6,720,073 )
Other income/(expense)                
Interest income     2,131       747  
Interest expense     -       (6,348,186 )
Change in fair value of derivative liabilities     63,517       (3,766,231 )
Gain on Debt Extinguishment     36,943       103,177  
Gain (loss) on adjustment in contingent consideration     1,492,000       (28,465 )
Total other income/(expense)     1,594,591       (10,038,958 )
Loss before income taxes     (10,440,764 )     (16,759,031 )
Income tax expense     -       -  
Net loss   $ (10,440,764 )   $ (16,759,031 )
Net loss per share - basic and diluted   $ (0.49 )   $ (1.58 )
Weighted average number of shares                
during the period - basic and diluted     21,203,563       10,612,007  
Mobivity Holdings Corp.            
Consolidated Balance Sheets            
    December 31, 2014     December 31, 2013  
Current assets                
Cash   $ 848,230     $ 2,572,685  
Accounts receivable, net of allowance for doubtful accounts of $90,869 and $65,975, respectively     378,934       280,667  
Other current assets     109,846       140,114  
Total current assets     1,337,010       2,993,466  
Goodwill     1,921,072       3,108,964  
Intangible assets, net     2,010,952       935,316  
Other assets     99,476       63,944  
    TOTAL ASSETS   $ 5,368,510     $ 7,101,690  
Current liabilities                
Accounts payable   $ 412,551     $ 543,648  
Accrued interest     -       16,943  
Accrued and deferred personnel compensation     185,214       191,041  
Deferred revenue and customer deposits     180,941       136,523  
Notes payable     -       20,000  
Derivative liabilities     42,659       106,176  
Other current liabilities     43,525       36,372  
Earn-out payable     840,000       34,755  
Total current liabilities     1,704,890       1,085,458  
Non-current liabilities                
  Earn-out payable     -       24,245  
Total non-current liabilities     -       24,245  
Total liabilities     1,704,890       1,109,703  
Commitments and Contingencies (See Note 9)                
Stockholders' equity (deficit)                
  Common stock, $0.001 par value; 50,000,000 shares authorized;          
    and 22,748,193 and 16,316,878 shares issued and outstanding     22,748       16,320  
  Equity payable     100,862       108,170  
  Additional paid-in capital     62,565,974       54,452,697  
  Accumulated deficit     (59,025,964 )     (48,585,200 )
Total stockholders' equity (deficit)     3,663,620       5,991,987  

Contact Information

  • Contact:

    Mobivity Investor Contact:

    Robert B. Prag
    The Del Mar Consulting Group, Inc.
    Email Contact


    Scott Wilfong
    Alex Partners, LLC
    Email Contact

    Mobivity Contact:
    Dennis Becker