Mobivity Names Jeff Hasen Chief Marketing Officer

PHOENIX, AZ--(Marketwired - Jul 16, 2013) - Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced that it has appointed Jeff Hasen as its Chief Marketing Officer. Hasen is one of mobile's leading strategists, evangelists, and teachers, and is the author of the acclaimed book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices.

Hasen most recently served as CMO for Hipcricket. In six years, he saw annual revenue grow approximately 25X. He guided the company to a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an "industry powerhouse," and sale.

Hasen co-created the certification program for the Mobile Marketing Association. Having conducted workshops from Sao Paulo, Brazil, to Johannesburg, South Africa, he was the sole mobile certification trainer at the 2012 Direct Marketing Association's national conference and will repeat that this fall.

He teaches online certification courses in mobile marketing and serves as faculty chair for leading digital marketing curriculum publisher Market Motive. Hasen also recently became an instructor in the Rutgers University Mini-MBA program.

His jeffhasen.com blog on mobile and its impact on marketers is often named one of the top in the category.

Earlier, for InfoSpace, Hasen drove a repositioning of the 10-year-old company from 1-percent share player in online search to the pioneer in mobile media and to No. 20 on the prestigious Wired 40 list of most innovative companies on Earth.

Prior, for Nestlé, he directed product launches and reinvigorations; for the Salt Lake Organizing Committee for the Olympic Winter Games of 2002, his work as project director for the "look and feel" program raised community awareness and involvement and introduced the Games' theme, logo and mascots; for Symantec, he helped consumers and businesses through debilitating computer virus outbreaks.

"Establishing thought leadership and trusted brand awareness will be essential in executing on our mission to connect consumers to local businesses via the mobile channel," said Dennis Becker, Chief Executive Officer of Mobivity. "Jeff's track record as a trailblazer in the emerging mobile marketing industry speaks for itself and I'm delighted to have him aboard the management team here at Mobivity."

"Businesses of all sizes can benefit from mobile marketing to not only get closer to customers, but to more importantly sell products and services," Hasen said. "Mobivity is making a difference not only to the large brands, but also to the shop on the corner that can thrive with the Company's expertise, products, and experience. I'm stoked to do my part to support those client needs as well as Mobivity's ambitious growth goals."

About Mobivity

Mobivity is an award-winning provider of patented mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique HD graphical system through their Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity's clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Forward Looking Statements

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding expectations for the growth of the Company's operations, sales force and revenue; the advantages and growth prospects of the mobile marketing industry; and the expected contributions to the Company's success by its recent additions to management. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.'s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.