Mobivity Reports Strong Sequential Growth as Q2 2015 Revenue Increased 16% Compared to Q1 2015

PHOENIX, AZ--(Marketwired - Aug 14, 2015) - Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary SmartReceipt POS cloud-based SAAS marketing solutions and patented mobile marketing technologies, announced today financial results for the second quarter ended June 30, 2015 ("Q2 2015").

• Company reports Q2 2015 revenue of $1,091,000, a sequential increase of $151,000, or 16%, as compared to Q1 2015 revenue of $940,000.
  
  
• Gross margin in the second quarter increased to 75% versus 72% in the first quarter of 2015.
  
  
• Cash used in operations decreased $740,000 (30%) in the first six months compared to the same period in 2014. Cash used in operations in the second quarter of 2015 was $806,000 compared to $986,000 in the first quarter, representing a sequential quarterly decrease of $180,000 (18%).
  
  
• Non-GAAP operating loss improved 20% from a loss of $1M in Q2 2014 to a loss of $800k in Q2 2015.
  
  
• Total operating expenses decreased 8%, or $181,000, in Q2 2015 as compared to Q2 2014.
  
  
• Cash and cash equivalents totaled $3.2 million as of June 30, 2015.
  
  
• Rogers Software Development to bundle Mobivity's SmartReceipt technology with its more than 12,000 installations of the SuperSalon Point-of-Sale (POS) platform.
  
  
• Mobivity was selected to power SMS mobile marketing solutions for SUBWAY® restaurant chain in more than 27,000 U.S. locations.
  
  

Mobivity's SmartReceipt is a patented cloud-based SaaS marketing solution which can be installed on practically any point-of-sale (POS). It allows retailers to transform traditional retail transaction receipts into engaging "smart" receipts with coupons, special offers or third party advertisements printed at the bottom of receipts. Additionally, Smart Receipt provides cloud-based storage of transactional information which allows retailers to have real time access to detailed sales data with ability to implement data analytics to improve and optimize revenue performance. Epson's leading POS OmniLink™ smart printer comes pre-configured to communicate with Mobivity's SmartReceipt software. SmartReceipt is now installed in more than 8,000 QSR and retail locations including all U.S. locations of Baskin Robbins, as well as a number of locations of SUBWAY^®, Sonic^® and Dairy Queen^®. Additionally, trial deployments of SmartReceipt are underway with franchisees of Cold Stone Creamery^®, Togos^®, and Burger King^®, among others.

Dennis Becker, CEO of Mobivity, commented, "The strong revenue growth we experienced in Q2 is a result of the first meaningful revenue contribution from customer wins and installations of our patented SmartReceipt POS solution. Given the recurring revenue of our SAAS platform, our 70%+ margins, and our largely fixed OPEX, the leverage in our business model is substantial. Our SmartReceipt solution is now processing approximately 40 million transactions per month, generating a mountain of POS data that can be analyzed in real-time to maximize return on our customers' marketing and advertising budgets."

William Van Epps, Executive Chairman of Mobivity, added, "While we have grown our SmartReceipt deployments beyond 8,000 locations, there is substantial near-term upside from our more recent customer relationships including more than 12,000 SuperSalon locations, as well as thousands of likely Subway deployments for both our SmartReceipt and SMS marketing solutions."

Van Epps continued, "Given the disruptive and innovative aspect of SmartReceipt, the sales cycle has been lengthy as large QSRs and retailers tend to move cautiously when their point-of-sales systems are involved. However, we believe sales cycles will contract given our growing list of highly respected QSR reference customers. I am highly confident that our momentum in the marketplace will drive further revenue growth and improved financial performance throughout the remainder of 2015."

Second Quarter 2015 Financial Results

Revenue for the second quarter of 2015 was $1,091,000 compared to $940,000 in the first quarter of 2015, representing a sequential increase of $151,000, or 16%. The increase is primarily attributable to increases in Smart Receipt revenue from growth in existing programs with current customers.

Gross margin for the second quarter of 2015 was 75% compared to 72% in the first quarter of 2015. The increase in gross profit in the second quarter is primarily due to holding sales costs relatively flat while growing revenues in existing programs with current customers.

Operating expenses for the second quarter of 2015 were $2,128,000 compared to $2,424,000 in the first quarter. The decrease was primarily attributable to one-time, non-recurring general and administrative costs and sales and marketing costs in the first quarter related to severance and recruiting.

Net loss for the second quarter of 2015 was $(1,330,000), or $(0.05) per diluted share, compared to a net loss of $(1,730,000), or $(0.08) per diluted share, in the first quarter of 2015.

Adjusted Net Loss, a non-GAAP metric (see note on non-GAAP Measurements) was ($802,000) in the second quarter of 2015 as compared to ($1,428,000) in Q1 2015.

Cash and cash equivalents were $3.2 million as of June 30, 2015.

Non-GAAP Measurements

This press release includes certain financial information which constitutes "non-GAAP financial measures" as defined by the SEC. A full reconciliation of the non-GAAP measures to GAAP can be found in the tables of today's press release. Non-GAAP adjusted net income is supplemental to results presented under accounting principles generally accepted in the United States of America ("GAAP") and may not be comparable to similarly titled measures presented by other companies. These non-GAAP measures are used by management to facilitate period-to-period comparisons and analysis of Mobivity's operating performance and liquidity. Management believes these non-GAAP measures are useful to investors in trending, analyzing and benchmarking the performance and value of Mobivity's business. These non-GAAP measures should be considered in addition to, but not as a substitute for, other similar measures reported in accordance with GAAP.

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies designed to drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions enable businesses across North America to drive incremental sales and profitability by quickly and effectively communicating to their existing customers to drive engagement, frequency, and loyalty. Included are SmartReceipt, compatible with nearly all POS systems, which transforms traditional retail transaction receipts into engaging "smart" receipts; an industry-leading text messaging product; and an innovative Stampt® mobile loyalty application. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity's clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, NBC Universal, Subway, Baskin Robbins, Jamba Juice, Sonic, U-Swirl, numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statement

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding the Company's plans to cross-market its products, including its recently acquired SmartReceipt operations; expectations for the growth of the Company's operations and revenue; and the advantages and growth prospects of the mobile marketing industry. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, the application and enforcement of the TCPA amendments in ways not expected; our ability to successfully integrate the SmartReceipt operations and our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.'s annual report on Form 10-K for the year ended December 31, 2014 filed with the SEC on March 31, 2015 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

MOBIVITY HOLDINGS, INC.
ITEMIZED RECONCILIATION BETWEEN NET INCOME (LOSS) AND NON-GAAP ADJUSTED NET INCOME (LOSS)
		Three Months Ended								Six Months Ended
		June 30,								June 30,
$000s except EPS		2015				2014				2015			2014
Net income (loss)		$	(1,330	)		$	(1,430	)		(3,059	)		$	(3,194	)
Depreciation and amortization			83				116			138				184
Change in fair value of derivatives			25				(28	)		7				(58	)
Non-cash stock compensation expense			422				261			766				578
Non-cash gain (loss) on adjustment in contingent consideration			(2	)			-			(2	)			-
Interest expense (income), net			-				1			(1	)			-
Non-GAAP adjusted net income (loss)		$	(802	)		$	(1,080	)		(2,151	)		$	(2,490	)
Weighted average diluted shares outstanding			26,385,601				22,237,762			24,713,302				19,877,470
Non-GAAP adjusted EPS		$	(0.03	)		$	(0.05	)		(0.09	)		$	(0.13	)

Mobivity Holdings Corp.
Consolidated Statements of Operations
(unaudited)
			Three months ended June 30,								Six months ended June 30,
			2015				2014				2015				2014
Revenues
	Revenues		$	1,091,245			$	1,109,891			$	2,031,417			$	2,013,106
	Cost of revenues			270,038				258,340				533,952				519,234
Gross margin				821,207				851,551				1,497,465				1,493,872
Operating expenses
	General and administrative			1,046,839				854,438				2,208,226				1,984,389
	Sales and marketing			797,329				954,561				1,890,228				1,895,646
	Engineering, research, and development			201,562				383,865				315,706				681,798
	Depreciation and amortization			82,740				115,881				138,486				183,964
	Goodwill impairment			-				-				-				-
	Intangible asset impairment			-				-				-				-
Total operating expenses				2,128,470				2,308,745				4,552,646				4,745,797
Loss from operations				(1,307,263	)			(1,457,194	)			(3,055,181	)			(3,251,925	)
Other income/(expense)
	Interest income			492				171				547				1,902
	Interest expense			-				(854	)			-				(1,680	)
	Change in fair value of derivative liabilities			(25,140	)			27,713				(6,815	)			57,792
	Gain (loss) on adjustment in contingent consideration			2,000				-				2,000				-
Total other income/(expense)				(22,648	)			27,030				(4,268	)			58,014
Loss before income taxes				(1,329,911	)			(1,430,164	)			(3,059,449	)			(3,193,911	)
	Income tax expense			-				-				-				-
Net loss			$	(1,329,911	)		$	(1,430,164	)		$	(3,059,449	)		$	(3,193,911	)
Net loss per share - basic and diluted			$	(0.05	)		$	(0.06	)		$	(0.12	)		$	(0.16	)
Weighted average number of shares during the period - basic and diluted				26,385,601				22,237,762				24,713,302				19,877,470
See accompanying notes to consolidated financial statements (unaudited).

Mobivity Holdings Corp.
Consolidated Balance Sheets
				June 30, 2015				December 31, 2014
ASSETS
Current assets
	Cash			$	3,173,639			$	848,230
	Accounts receivable, net of allowance for doubtful accounts of $39,254 and $90,869, respectively				329,676				378,934
	Other current assets				167,605				109,846
Total current assets					3,670,920				1,337,010
Goodwill					1,921,072				1,921,072
Intangible assets, net					2,278,881				2,010,952
Other assets					170,787				99,476
		TOTAL ASSETS		$	8,041,660			$	5,368,510
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
Current liabilities
	Accounts payable			$	537,685			$	412,551
	Accrued interest				-				-
	Accrued and deferred personnel compensation				157,408				185,214
	Deferred revenue and customer deposits				68,494				180,941
	Notes payable				-				-
	Derivative liabilities				49,474				42,659
	Other current liabilities				86,463				43,525
	Earn-out payable				838,000				840,000
Total current liabilities					1,737,524				1,704,890
Non-current liabilities
	Earn-out payable				-				-
Total non-current liabilities					-				-
Total liabilities					1,737,524				1,704,890
Commitments and Contingencies (See Note 10)
Stockholders' equity (deficit)
	Common stock, $0.001 par value; 50,000,000 shares authorized; and 23,059,078 and 22,748,193 shares issued and outstanding				27,864				22,748
	Equity payable				100,862				100,862
	Additional paid-in capital				68,260,823				62,565,974
	Accumulated deficit				(62,085,413	)			(59,025,964	)
Total stockholders' equity (deficit)					6,304,136				3,663,620
		TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)		$	8,041,660			$	5,368,510
See accompanying notes to consolidated financial statements.