Mobivity Retains Lytham Partners for Investor Relations

PHOENIX, AZ--(Marketwired - Aug 21, 2013) - Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions, announced today the retention of Lytham Partners, LLC to conduct a national investor relations program.

Mobivity delivers a suite of mobile marketing products targeted to local businesses as well as sports and entertainment entities that engage the audience and enhance fan interaction. The Company's mobile marketing solutions, based on its proprietary platform, enable local businesses to quickly and easily send targeted text messages to a database of its most loyal customers that have "opted-in" to receive the messages. This permits local merchants to offer unique promotions designed to increase in-store foot traffic, reduce downtime, and boost sales. Additionally, the company offers a mobile-based customer loyalty program through its innovative Stampt™ application that replaces the need for customers to carry "punch cards" in their wallets. This system electronically keeps track of purchases and rewards those customers that attain milestones. Its services help local business obtain more customers, more often.

Dennis Becker, chief executive officer of Mobivity, commented, "Mobivity's platform for local business marketing provides needed solutions in today's changing environment. Mobile usage in the U.S. continues to rapidly expand. This creates a unique opportunity for local merchants to adopt our proprietary, and affordable, technology platform to reward loyalty through Stampt™ and to quickly reach its opt-in customers via text message. Research shows that approximately 96 percent of messages are read within four minutes. We believe that our solutions provide the most effective and efficient way for local merchants to reach their most loyal customers and drive increased sales."

Mr. Becker continued, "The company recently completed a financing that provides Mobivity with a relatively debt free balance sheet, and allows for us to execute on our business plan going forward. We are moving quickly to expand our sales force on a national basis, which has recently included the hiring of key sales executives. With significant progress being made, we believe the timing is appropriate to engage Lytham Partners, who has a demonstrated track record of creating broad awareness within the national investment community for leading-edge and emerging companies. We look forward to engaging with a new and expanded universe of institutional investors going forward that will drive shareholder value in the coming years."

Robert Blum, managing partner of Lytham Partners, LLC, commented, "We believe Mobivity has a leading solution to address a growing void in today's marketplace. Local businesses are finding it harder to successfully retain customers given the glut of marketing messages bombarding those customers on a daily basis. Mobivity's mobile-based platform has proven successful in driving increased sales. We look forward to working with management to firmly establish its identity within the investment community as a leading technology solutions provider and to drive enhanced shareholder value."

About Lytham Partners
Lytham Partners, LLC provides expertise and guidance to small-cap companies in the healthcare, technology, services, agricultural, industrial, aerospace and defense segments, as well as the consumer and capital goods industries. The firm is dedicated to generating substantive communications programs with an emphasis on developing management credibility via data, clear articulation of achievable strategic plans, and timely interaction with investors. For more information visit our website at www.lythampartners.com.

About Mobivity
Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative Stampt™ mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity's clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, United States Tennis Association, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Safe Harbor Statement
This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding expectations for the growth of the Company's operations, sales force and revenue; the advantages and growth prospects of the mobile marketing industry; and the expected contributions to the Company's success by its recent additions to management. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.'s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.