SOURCE: mOcean

mOcean

July 31, 2012 18:24 ET

mOcean Named Lead Creative Agency for Fuhu Inc.

Shop Creates First National Broadcast Ad Campaign for nabi 2™ Kids Tablet

LOS ANGELES, CA--(Marketwire - Jul 31, 2012) - mOcean (www.moceanla.com), a full-service marketing and creative production company, announced today that Fuhu Inc., creators of nabi, the first full-featured tablet for kids, has selected mOcean as its lead agency partner to develop a national broadcast campaign for the nabi™ 2, the fastest, most powerful tablet made especially for kids and dedicated to delivering amazing experiences in four categories: Learn. Play. Grow. For Life.

mOcean's in-house resources and creative team of writers, director, producers, editors, composers and CG animators created an effects-rich 30-second TV spot that breaks nationally on August 6, 2012, in time for the back-to-school shopping season and in advance of the holiday sales season. The ad will air on Disney, Nickelodeon, Sprout, Cartoon Network, among others. A 50-second version of the ad is running on the nabi 2 tablet as a retail demonstration at Best Buy and GameStop. From briefing to completion, the campaign was completed in just five weeks.

To showcase the many meaningful and engaging experiences the nabi 2 tablet provides to kids, mOcean created a highly imaginative and emotion-evoking campaign. The first scene shows a boy walking down a country road holding hands with someone and pans out to show the hand belongs to an astronaut. In the next scene, a little girl plays hostess at a private tea party for her teddy bear and George Washington. Next, a surgeon performs an operation on a doll as a young girl assists him with her flashlight. In the next scene, a wide-eyed boy watches a martial arts master enter the frame with a high-flying kick. The final scene shows a girl jumping rope with The Doodler from the best-selling videogame Doodle Jump. The camera pulls out to reveal that these experiences were made possible by the nabi 2. A female voiceover closes the spot saying, "To you it's a tablet. To them it's a world. nabi, the first tablet designed to give kids the world."

Jim Mitchell, CEO of Fuhu Inc., said, "We selected mOcean based on their deep experiences in entertainment and the kids' space. It was clear during the pitch process that mOcean's expertise in storytelling is fresh and heartfelt, and they completely understood the nabi 2 brand."

"We are proud to be working with Fuhu," said Mike Braue, Director of Client Services at mOcean. "They are advocates for families in that they create products and services to enrich their lives. We look forward to a long-lasting partnership."

Built on the Android 4.0 platform, the nabi 2 is the only kids tablet powered by the NVIDIA® Tegra® 3 Processor, which allows for an incredibly fast, seamless, powerful, stable, graphically superior tablet, and more. The nabi 2 offers its own proprietary Monarch OS and premier content partners to provide meaningful, engaging experiences in four categories:

Learn: nabi 2 was designed for learning, offering state-standardized core curriculum for Kindergarten - 5th grade in English, math, social studies and science.

Play: nabi 2 delivers console-quality HD games, 9,000 albums for kids, over 19 million tracks across all genres in the Mommy/Daddy mode, more than 700 hours of kid-friendly shows, and much more.

Grow: nabi 2 teaches children to make the right choices, as kids are incentivized to complete their parent-designated priorities for the week through Chore List. As they complete each task, they earn nabi™ Coins, which they can redeem in the nabi Treasure Box to purchase games, apps, music, videos, and more.

For Life: nabi 2 makes parents' lives easier with nabi™ Sync and nabi™ Cloud. The nabi 2 is currently available for $199.99 at Best Buy and GameStop, and online at Walmart, Best Buy, GameStop, Amazon, and Target. The nabi 2 will be available at Walmart on August 6, 2012.

Other clients handled by mOcean's Consumer Brand Division include Discovery Channel, Dish Network and Silverstein Properties for which mOcean created the World Trade Center Experience last year.

About mOcean
mOcean (www.moceanla.com) is a leading independent, full-service marketing and creative production company whose primary goal is elevating ordinary marketing into entertaining storytelling. With offices in West LA and Burbank, mOcean specializes in uncovering every opportunity to connect with -- and engage -- audiences through paid, owned and earned media. The company's skill set includes brand strategy, advertising, content development, directing, editorial, effects, graphic design, music, key art, animation, experiential design, web, mobile and social-media development.

About FUHU
Fuhu Inc. is a company for parents by parents, meaning we look at everything we create and do through the lens of a parent. We believe in enriching, engaging experiences for kids in four categories: Learn, Play, Grow, For Life. We provide kids and their parents with a complete and total experience, from heirloom electronics to kiddified content, award-winning software to fun functional accessories, outstanding services to personalized support, and much more. Since 2008, Fuhu has been delivering rich and meaningful experiences, including: nabi 2, the world's fastest, most powerful tablet created especially for kids; nabi 1, the world's first full-featured Android tablet and platform made just for kids; and Fooz Kids, a downloadable solution that kiddifies your computer with apps that are controlled by parents. Fuhu is headquartered in El Segundo, California, with other U.S. offices in Denver and San Jose. For more information, visit www.fuhu.com

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