Mochi Media Announces Global $10 Million Mochi GAME Developer Fund

Fund to Invest in Promising Flash and Social Game Developers to Support New Game Development


SAN FRANCISCO, CA--(Marketwire - March 8, 2010) -  Today, Mochi Media and Shanda Games Limited, (NASDAQ: GAME), a leading online game developer, operator and publisher in China, announced the Mochi GAME Developer Fund, a $10 million fund that will help promising Flash and social game developers support their games through sponsorship, licensing and publishing deals. The fund will assist small Flash game development studios and independent game developers worldwide in building world-class games and businesses. The companies made the announcement today at Mochi Media's second annual Flash Gaming Summit, a conference focused on fostering the growth and success of the Flash game community.

The Mochi GAME Developer Fund is a joint effort between Mochi Media and its parent company, Shanda Games. The initiative will be managed by members of the management team of Mochi Media and Shanda Games. Through participation with the fund, developers will gain access to technical, design and testing resources from Shanda Games, as well as a host of development tools and distribution to nearly 40,000 websites globally from Mochi Media.

"Mochi Media has developed a first-rate platform for the distribution of Flash games and we look forward to working with them to support the development and introduction of innovative and creative games to Mochi Media's global user base," commented Alan Tan, Chairman and CEO of Shanda Games.

"With the creation of the Mochi GAME Developer Fund, we're putting substantive muscle behind encouraging creativity in Flash and social gaming," said Justin Wong, general manager of the fund and head of business development for Mochi Media. "We are committed to working with developers all around the world to create games unlike we have ever experienced before and help catalyze growth of the browser-based game industry."

Initial investments from the fund could reach up to $100,000 per game title. The fund will have a longer-term vision of developing relationships with world-class Flash game developers for multi-game distribution deals.

About Mochi Media
Mochi Media is the world's largest browser-based games network, with more than 150 million monthly active users and 15,000 games on nearly 40,000 publisher websites. Mochi Media's game development products and services enable developers to track usage analytics, distribute their games to thousands of websites, and monetize global gameplays via micro-transactions and in-game advertising. The company is headquartered in downtown San Francisco and is a wholly-owned subsidiary of Shanda Games Limited (NASDAQ: GAME).

About Shanda Games
Shanda Games Limited (NASDAQ: GAME) is a leading online game developer, operator and publisher in China, with a mission of becoming a leading global online game media platform. Shanda Games offers a diversified game portfolio, which includes some of the most popular massively multiplayer online role-playing games (MMORPGs) and advanced casual games in China, targeting a large and diverse community of users. Shanda Games manages and operates online games that are developed in-house, co-developed with world-leading game developers, acquired through investments or licensed from third parties. For more information about Shanda
Games, please visit http://www.ShandaGames.com.

Contact Information:

Press Contacts:
Corey Lewis or Christopher Schreiber
LaunchSquad
(415) 625-8555
mochimedia(at)launchsquad(dot)com