SOURCE: Mochi Media

Mochi Media

March 08, 2010 11:30 ET

Mochi Media Launches Platform to Power Distributed Social Games

Mochi Social Enables Developers to Virally Distribute and Monetize Social Games Across the Internet

SAN FRANCISCO, CA--(Marketwire - March 8, 2010) - Today, Mochi Media announced the launch of Mochi Social, a new platform for Flash game developers to create and monetize high-quality distributed social games. With Mochi Social, developers can easily build social features into their games such as inviting friends, sending gifts, or posting to an activity stream. These social features follow the game wherever it is played, rather than confined to a single social network or portal, and plugs into users' social graph across Facebook, MySpace and Twitter. Mochi Media made the announcement today at the company's second annual Flash Gaming Summit, a conference focused on fostering the growth and success of the Flash games community.

Features of the Mochi Social platform include:

  • Social games are now playable anywhere: all social components are integrated directly into the game file, and they leverage the distributed nature of Flash games on Mochi Media's network.
  • Platform accesses all the leading social networks: currently friends lists from Facebook, MySpace and Twitter are accessible to users, with more networks to be integrated in the future.
  • Ability to broadcast in-game notifications: a notification channel is open for messaging to all fans of a specific game no matter where they are, and deliver news about game updates, friend activity or challenges.
  • Access to rich gameplay data: developers can update and enhance their games by analyzing detailed data on gameplay and virality.

Mochi Social is currently in private beta, and the first Mochi Social-enabled game "Kingdoms at War" by A Thinking Ape, Inc., will be available starting next week. "Mochi Social allows us to reach millions of new users through Mochi's distribution network and instantly monetize these users through their Mochi Coins platform," said Wilkins Chung, co-founder of A Thinking Ape, Inc. "Because their platform reaches a new audience beyond the social networks, our game was able to gain significant traction with no direct marketing costs."

"Social gaming exploded during the last year, with the market now estimated to be worth more than $1 billion," said Jameson Hsu, CEO of Mochi Media. "Mochi Social takes the experience of social games and makes it completely distributable, able to be played on any Web site inside or outside of social networks. Mochi Social helps developers expand beyond the confines of the existing social canvas to reach a whole new audience and growth."

Developers can learn more about Mochi Social and apply to participate in the beta at: http://www.mochimedia.com/social.

About Mochi Media
Mochi Media is the world's largest browser-based games network, with more than 150 million monthly active users and 15,000 games on nearly 40,000 publisher websites. Mochi Media's game development products and services enable developers to track usage analytics, distribute their games to thousands of websites, and monetize global gameplays via micro-transactions and in-game advertising. The company is headquartered in downtown San Francisco and is a wholly-owned subsidiary of Shanda Games Limited (NASDAQ: GAME).

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