SOURCE: Mochila, Inc.

July 17, 2008 07:00 ET

Mochila and BarelyPolitical Team Up to Drive Awareness of Online Political Coverage Among Generation Y Web Users

Young Voters Driving Engagement and Increased Traffic to Online Political Sites

AUSTIN, TX and NEW YORK, NY--(Marketwire - July 17, 2008) - Mochila, the only global online media marketplace for text, video and photo content, announced that it is joining forces with Senator Barack Obama's biggest fan, Amber Lee Ettinger, aka Obama Girl, at Netroots Nation 2008 in Austin, TX -- July 17-20, 2008 -- to promote online political coverage of the 2008 Presidential Campaign among Generation Y Web users. BarelyPolitical.com's content, including all of the Obama Girl videos, is now featured in the Mochila marketplace.

The tremendous interest in the election is driving high demand for political content, especially among younger voters who are active online. Mochila helps publishers take full advantage of this growing interest by providing the best political content from the top Web sites including AntiWar.com, BarelyPolitical.com, Newsmeat.com, RawStory.com, RealClearPolitics.com, TalkingPointsMemo.com and TalkLeft.com. These Web sites can also augment their own content with articles, photos and videos from leading news sources including The Associated Press and Thomson Reuters.

Young Voters Moving Online for Campaign Information

A December 2007 survey from the Pew Internet & American Life Project found that more and more young voters are flocking online to get informed and engage with others about the campaign. Two-thirds of Web users under 30 said they use social networking sites for campaign news, compared to only 20 percent from older age groups. Plus, 40 percent of those surveyed under the age of 30 have watched candidate speeches, interviews, commercials or debates online, substantially more than other demographics.

Internet savvy GenY voters have had a huge impact on this year's consumption of online political news. According to the Pew survey, 12 percent of online 18-29 year-olds have posted their own political commentary or writing to an online newsgroup, Web site or blog. By giving young voters a space to voice their opinions on the issues, they are helping to shape the online political debate. Mochila's marketplace neutralizes the typical two-party media view by offering content from traditional sites and bloggers. This year is about taking in news from several different sources and being part of the conversation. Mochila has content from many outlets offering a rainbow of perspectives and voices.

"This is the hottest political year in generations and Mochila's publishing partners are seeing traffic, particularly younger users, like never before," said Keith McAllister, CEO of Mochila. "To help our partners seize that opportunity, Mochila provides free, ad-supported access to the world's leading supply of all manner of political content, from Obama Girl to top traditional media sources."

At the forefront of this year's digital election, Mochila is combining Obama Girl's political fame with its comprehensive political content to drive broader online interest in the campaign among young voters. Obama supporters led all other candidates in their use of online tools for political engagement, according to the Pew research. In fact, Obama supporters outpace both Clinton and McCain supporters in their usage of online video, social networking sites and other online campaign activities.

As a premier sponsor of this year's Netroots event, Mochila is demonstrating its support of the progressive online political movement. Mochila is hosting the Netroots Media Room for 300 members of the national press.

ABOUT MOCHILA

Mochila's unique content syndication platform helps publishers build their businesses, content owners find new value for their content, and advertisers reach highly engaged target audiences. Mochila's marketplace contains the world's richest supply of high-quality articles, photos, and videos covering subjects from hard news to business, entertainment, sports, and health, among many others. Mochila combines proprietary licensing technology with a customizable suite of ad-supported widgets to provide dynamic content solutions that drive audience and generate revenue. For marketers, Mochila offers a unique way to buy media that efficiently leverages trusted editorial context, quality audiences, and network distribution. Mochila came out of stealth mode in March 2006 and today has thousands of member organizations, including many of the world's best-known publishers and content creators. Mochila is privately held and based in New York, NY. For more information, visit http://www.mochila.com.

ABOUT BARELYPOLITICAL

Founded in June 2007 by Ben Relles, BarelyPolitical.com has established itself as one of the most talked about, blogged about and watched comedy networks on the internet. The Barely Political team has produced over 100 political satire videos including the hit viral video "I Got a Crush on Obama" featuring Obama Girl. Since launching with that video, Barely Political videos have been viewed online more than 100,000,000 times globally. Other viral hits include "Hillary in Bosnia: the True Story," "Bill O'Reilly's Producer (The Unseen Footage)" and Obama Girl sequels such as "Super Obama Girl." Barely Political's content has been mentioned in hundreds of segments across national networks such as ABC, NBC, CBS, CNN, MSNBC, VH1, BET, E! and FOX. It was named a "Web Obsession" by Entertainment Weekly, and Barely Political videos have been discussed on television by the likes of Stephen Colbert, Pat Buchanan, Jay Leno, Barack Obama and John McCain. For more information, please visit http://barelypolitical.com/.

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