SOURCE: Mochila, Inc.

May 13, 2008 07:00 ET

Mochila Launches Video Player 2.0; Topix First to Implement

Ad-Supported Video Player Provides Easier Access to Premium Videos Across Mochila's Media Marketplace

NEW YORK, NY--(Marketwire - May 13, 2008) - Mochila, the first global online media marketplace for text, photo and video content, today released Mochila video player version 2.0 (VP 2.0). Mochila VP 2.0 delivers multiple, related videos revolving within the same player providing increased user engagement and stickiness for publishers of all sizes. It supports full-screen display, pre-roll and translucent overlay advertising, providing audiences an engaging, high-quality experience and giving publishers a free ad-supported video tool for building their business.

Topix, the largest news community on the Web, is the first Mochila partner to implement VP 2.0. Through this partnership, Mochila's comprehensive video content will be available on Topix. By partnering with Topix, Mochila is significantly extending distribution of its video content. Ranked the fourth largest online newspaper (comScore, March 2008), Topix offers Mochila advertisers a new channel to directly engage their audience.

"We are always looking for new, innovative ways to enrich the Topix user experience, and the addition of fresh, highly relevant video is a natural extension of our content strategy," said Chris Tolles, CEO of Topix. "Mochila's video player allows us to deploy a platform for showcasing community-specific video content -- while providing a vibrant new platform for our advertisers."

With ubiquitous broadband access and ad-serving technologies becoming more sophisticated, major advertisers are increasingly putting their money into online video advertising. Recent research from eMarketer predicts online video ad spending to grow from $775M in 2007 to $4.3B in 2011. Using proprietary technology, Mochila has created a platform that meets the unique needs of content owners, publishers, and advertisers. Mochila's method of matching content with contextual advertising gives marketers the ability to reach their target customers while they are engaged online.

"Mochila's new video player engages users with great content and a fun-to-use carousel that provides related content while leveraging the latest advertising technology," said Keith McAllister, CEO of Mochila. "We're thrilled to partner with Topix, one of the great online news brands, and think it's another great example of how Mochila is successfully bringing together publishers, content owners, and advertisers."

About Topix

Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. town and city. A Top 20 online news destination, the company links news from 50,000 sources to 360,000 lively user-generated forums. Topix also works with the nation's major media companies to grow and engage their online audiences through forums, publishing platforms and RSS feeds. Based in Palo Alto, Calif., Topix LLC is a privately held company with investment from Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), and Tribune Company. For more, visit www.topix.com.

About Mochila

Mochila's unique content syndication platform helps publishers build their businesses, content owners find new value for their content, and advertisers reach highly engaged target audiences. Mochila's marketplace contains the world's richest supply of high-quality articles, photos, and videos covering subjects from hard news to business, entertainment, sports, and health, among many others. Mochila combines proprietary licensing technology with a customizable suite of ad-supported widgets to provide dynamic content solutions that drive audience and generate revenue. For marketers, Mochila offers a unique way to buy media that efficiently leverages trusted editorial context, quality audiences, and network distribution. Mochila came out of stealth mode in March 2006 and today has thousands of member organizations, including many of the world's best-known publishers and content creators. Mochila is privately held and based in New York, NY. For more information, visit www.mochila.com.

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