ETA Advertising

July 02, 2014 10:00 ET

mod Launches Ultra-Modern, Square E-Cigarette

NEWPORT BEACH, CA--(Marketwired - July 02, 2014) - mōd, a California based designer and developer of e-cigarettes launched the new mōd Power Kit V2, a user-centric model that features a unique square design and convenient desktop charging base.

Available in four "pop" colors the mōd Power Kit V2 is a refreshing departure from the industry standard with its modern, sleek aesthetic and clean design. Highlighting the minimalist aesthetic, mōd flaunts sophisticated engineering in a square and lightweight device, designed to prevent the device from rolling on (and off) slick surfaces. Thoughtfully constructed with soft-touch, FDA food grade polycarbonate plastic, the mōd tank's inner parts are crafted from surgical-grade stainless steel.

With over 100 companies vying for a share in the e-cigarette market, the mōd Power Kit V2 offers high-tech, user-friendly features, like a conductive charging base. The three-piece e-cigarette starter kit is equipped with a tank, battery and charging base as well as a micro-USB port built into the device for baseless, convenient charging on-the-go. Ideal for the home and office, the dock allows for effortless charging on contact.

Having designed consumer products for electronic industry leaders such as mophie, Launchport and Pelican, mōd founder and principal industrial designer, Andrew Namminga aims to raise the bar with mindful construction that addresses both battery and design concerns within the e-cig industry.

"We wanted to design a product that goes beyond its practical purposes with an attractive design that appeals to the vaping community," Namminga said. 

Namminga believes the battery is one of the most important facets of an electronic cigarette product. The mōd Power Kit V2 uses a 900 mAh lithium polymer battery that can handle over 500 charge cycles before losing efficiency. In the interest of safety, Namminga engineered built-in circuits to protect against over-charging and short-circuiting. The mōd Power Kit V2 also features a safety cut-off if the fire button is held for more than ten seconds. These safety measures distinguish the mōd Powerkit V2 from its competitors, while giving the user peace of mind.

The battery uses the industry standard 510 connection tank mount, which holds 2 ml of juice. The heating coil inside uses a Kanger Pro Tank coil, which is easily replaceable and readily available worldwide.

The device also uses an intuitive reverse-threaded tank. To fill the tank, a user twists the base to the right to loosen and to the left to tighten. This prevents the user from over-tightening and/or stripping the threads attaching the tank to the battery post refilling.

E-cigarettes, also known as electronic cigarettes or vapor cigarettes, are battery-operated devices that offer a tobacco-free alternative to cigarette smoking. The market for e-cigarettes in the U.S. has been growing rapidly over the past few years, surpassing $1 Billion in sales in 2013 with anticipated growth to $10 Billion by 2017.

About mōd

Established in 2013, mōd is an innovative e-cigarette brand that uses smart and contemporary design to create a better and friendlier experience for those that choose to vape. The mōd vision to influence and effectively generate a new revolution in vaporizing technology, and serve as an industry leader by creating mōd has created a line of completely unique products of exceptional quality and design.

The mōd Powerkit is available now at and e-cigarette retailers nationwide. Pricing starts at $75.

mōd Powerkit V2 Kit Includes:

  • 1 mōd tank
  • 1 mōd power battery
  • 1 mōd charge base
  • 1 mōd drip tip
  • 1 Kanger® replacement coil
  • 1 mōd USB cable

Tech Specs:

  • 3.7 volts
  • Tank capacity: 2 ml
  • 900 mAh Li-ion rechargeable battery
  • LED battery indicator
  • Rapid charge base

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