SOURCE: Joyent


July 31, 2012 09:00 ET

ModCloth Chooses Joyent to Deliver Superior Online Customer Experience, Increased Sales and Revenue Growth

Online Fashion Retailer's Transition to the Joyent Cloud Boosts System Utilization, Reduces Costs While Eliminating Resource Contention and Performance Slowdowns

SAN FRANCISCO, CA--(Marketwire - Jul 31, 2012) - Joyent, the high-performance cloud infrastructure performance company, today announced that ModCloth, an online retailer specializing in vintage-inspired women's fashion and décor, has chosen Joyent Cloud to ensure ModCloth customers benefit from a consistently great online shopping experience.

"Our customers have learned to expect an instant shopping experience that's fun, engaging and constantly updated with new merchandise every time they visit our site," said Blake Irvin, systems engineering manager at ModCloth. "In our competitive market, every additional second of latency translates into a 10 or 20 percent hit to your sales conversion rate ... milliseconds really, really matter. Joyent is faster, more resilient and more efficient than AWS, which is truly crucial for our business to stay competitive."

As ModCloth's sales and revenues grew and traffic dramatically increased, the online retailer needed a stronger real-time infrastructure that provided the performance, reliability and flexibility needed to make changes quickly to take advantage of new opportunities and to respond to customers' changing behaviors. ModCloth chose to move from a traditional Linux platform running Ruby on Rails to Joyent Cloud with Ruby on Rails running on Joyent's SmartOS operating system.

"One of the advantages of going with Joyent is that Joyent is totally transparent with us as an engineering group. It's easy to talk directly to engineers if that's necessary," said Irvin. "Joyent's support team is very good about letting us know what is the root cause of an issue, so we can ensure the customer experience remains seamless."

Joyent's more efficient architecture and fast provisioning process has also enabled ModCloth to save money on Joyent Cloud by running resources at high utilization rates -- up to 80 percent -- without resource contention or performance slowdowns.

"At Joyent, we understand the tight link between public cloud performance and business performance," said Steve Tuck, senior vice president and general manager of Joyent Cloud, Joyent's public cloud line of business. "Joyent Cloud was designed to deliver consistently reliable high-performance computing that will support e-commerce businesses during peak shopping periods. ModCloth is a great example of how to leverage superior cloud performance to deliver a consistently great customer experience."

ModCloth is an innovative online retailer of independent designer fashion and décor. They're building a platform that will further empower their global community to directly collaborate on the production of unique and inspiring merchandise, with the mission to change the way fashion is discovered, developed and delivered around the world. ModCloth has gained media attention for cultivating one of the most active communities in fashion through groundbreaking engagement strategies that extend from their site to social networks like Facebook, Pinterest and Twitter. The company is founded by husband-and-wife team Eric Koger and Susan Gregg Koger, who now have a team of nearly 300 helping them make their vision a reality. They're backed by Accel Partners, FirstRound Capital, Floodgate, Harrison Metal, StubHub founder Jeff Fluhr and Norwest Venture Partners.

About Joyent
Joyent is the high-performance cloud infrastructure company, offering enterprises and developers the best public, private and hybrid cloud infrastructure for today's demanding applications. delivers public cloud services to some of the most innovative companies in the world, including LinkedIn, Voxer and ModCloth. Node.js, the open source server-side JavaScript project owned and stewarded by Joyent, provides developers and enterprises such as Microsoft with the most powerful runtime for developing data-intensive, real-time apps. Joyent is also the key contributor to and sponsor of Joyent SmartOS, an open source project dedicated to the complete, modern operating system. SmartDataCenter orchestrates Joyent's technologies into a cohesive, reliable and distributed system that can stand up to the compute demands of the modern world. A global ecosystem of leading technology partners assists Joyent in enabling customers to leverage the performance, scalability, reliability and security inherent in the company's cloud solutions. For more information, visit

Contact Information

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