SOURCE: Model Metrics

Model Metrics

December 07, 2010 07:59 ET

Model Metrics and Groupon Offer the First Cloud Computing Groupon at Dreamforce 2010

Conference Attendees Receive $2,500 Worth of Data Quality Insight for Only $600 via Model Metrics' New Data Profiler

CHICAGO, IL and SAN FRANCISCO, CA--(Marketwire - December 7, 2010) - Model Metrics, the leader in cloud computing services for the enterprise, and its customer Groupon, today announced the first ever Groupon for cloud computing. Using Groupon's power of group buying to offer great deals on the best things to do, see, eat and buy, Model Metrics is offering Dreamforce 2010 attendees $2,500 worth of data quality insight for just $600 via its new Data Profiler. Model Metrics' Data Profiler addresses one of the biggest CRM challenges -- dirty data -- by providing businesses with a comprehensive, actionable report on their Salesforce data quality in minutes that they can use to improve operational efficiencies.

Comments on the News

  • "Today enterprises cannot afford to base business decisions on dirty data," said Adam Caplan, CEO of Model Metrics. "Data Profiler gives businesses a reality check on the integrity of the Salesforce data and provides a strong first step towards cleaning it up and continuing on their way to becoming Model Enterprises."
  • "Model Metrics' Data Profiler does the dirty work that's required for us to gain true visibility into the accuracy of the information that we're basing business decisions on," said Brett Michalak, CIO, Crescent Healthcare. "Being empowered with this knowledge is especially important today when every customer touch counts more than ever."
  • "Business decisions are only as good as the data used to make them," said Doug Weiss, VP Marketing, IntegraMed. "Model Metrics' Data Profiler enables us to make sure we're basing business decisions on accurate and complete information so that we can serve our customers most effectively."
  • "Without the insights that the Data Profiler provided us, we'd have no trusted way of analyzing the quality of not only our marketing data, but all of the records across our entire Salesforce CRM instance," said Deb Wolf, VP corporate marketing, Workday. "We now know the types of data we can trust to make critical business decisions."
  • " and Model Metrics have been strong partners in helping Groupon scale from a handful of users to thousands in a short period of time," said Nick Cioffi, SVP Operations, Groupon.

Model Metrics Data Profiler ranks dirty data on its list of top CRM challenges. This challenge has serious implications. In addition to inaccurate forecasting and user frustration, poor data quality costs U.S. businesses an estimated $600 billion a year, according to the Data Warehousing Institute.

  • Model Metrics' Data Profiler is a holistic approach to Salesforce CRM data quality that helps businesses understand where they stand with their data so they can develop a plan for governing, cleansing, and enriching it on an ongoing basis, improving overall operating efficiencies and profitability.
  • Designed specifically for Salesforce, Data Profiler enables users to better understand key factors affecting their businesses. These include the level of activity being generated by their sales teams, completeness of their data, frequency of record updates and conformity to specific field type standards. 
  • Because Data Profiler is optimized for Salesforce, the solution analyzes and benchmarks an unlimited number of custom objects, as well as standard Salesforce objects such as accounts, contacts, leads and opportunities.

"The Fine Print"

  • The Model Metrics' Data Profiler Groupon is being offered to Model Metrics' customers and attendees at Dreamforce 2010, the cloud computing event of the year, taking place December 6-9, 2010 at the Moscone Center in San Francisco. To opt in to receive the Groupon, visit Model Metrics at booth #625 or visit
  • The first 10 to buy the Groupon will receive vouchers for the new BlackBerry PlayBook when it hits the market.
  • The Groupon limited to one per Salesforce instance and must be purchased by December 24, 2010 and expires March 31, 2011.

About Model Metrics
Model Metrics, enabler of the Model Enterprise, delivers solutions and services at the cutting edge of the cloud computing industry. Since its founding in 2003, Model Metrics has become one of the most diversified and respected partners of, Amazon Web Services, Adobe and Google. Headquartered in Chicago with offices across the country, Model Metrics' customer base spans all industries and includes enterprises such as Abbott, Allergan, Aon, Honeywell, L'Oréal, MasterCard, NBC Universal, The Boeing Company, Tyco and Walgreens.

Recognized for its expertise with custom, mobile and multi-cloud deployments, Model Metrics has 100,000+ mobile application customers and has completed over 1,300 cloud computing implementations for mid-sized and Fortune 1000 companies. Its world-class application development skills using, Adobe Flex and AIR, Amazon Web Services, Google and the Apple iPhone enable the creation of custom applications featuring multimedia-rich user experiences. To learn more, visit Follow us on Twitter at @modelmetricsinc.

Contact Information

  • Contact:
    Kelly Indrieri
    Kulesa Faul for Model Metrics
    (650) 340-1983
    Email Contact