SOURCE: Model Metrics, Inc.

Model Metrics, Inc.

August 03, 2011 09:00 ET

Model Metrics Announces First Cloud Design Lab

Launches Model FX to Deliver Design Innovation With Industry's First Creative Lab Focused on Cloud UI and UX

New Creative Director Brings Global Advertising, Consumer Brand and Gaming Experience to Emerging Cloud Design Practice

CHICAGO, IL--(Marketwire - Aug 3, 2011) - Model Metrics, the leader in cloud computing services for the enterprise, today announced Model FX™, the company's new creative lab and design team. Combining design services with eight years of hands-on technology expertise architecting complex enterprise cloud projects, Model FX is the first creative design lab focused on cloud computing. Bill Stone, former executive creative director and senior vice president for the global advertising agency Leo Burnett, was named Model FX creative director.

As cloud deployments expand across enterprises and are increasingly social and mobile, design and usability have become critical to user experience and adoption. Recently, Model Metrics has developed custom cloud applications for some of the world's best-known brands including business-to-consumer (B2C) customer service websites as well as innovative cloud-based business applications designed for tablets and smart phones. Now with the addition of a dedicated creative lab and design team, customers will benefit not only from Model Metrics' custom cloud development and deployment expertise, but also applications that reflect the innovation that the cloud delivers.

Model Metrics will showcase the industry's first interactive cloud design studio on the show floor at this year's Dreamforce event, taking place in San Francisco, August 30 - September 2, 2011. The hands-on Model FX design studio will allow Dreamforce attendees to design their own custom application on the spot using the company's proven methodology.

Cloud Design Focuses on User Experience and User Interface

  • Model FX offers specialized services from concept to development as the first creative design lab focused on cloud computing.
  • Model FX is now part of the company's core solution delivery methodology, giving Model Metrics customers access to design services and the new dedicated cloud experience lab.
  • Creative services include user interface (UI) and user experience (UX) design, beginning with consultation and proofs of concept (POCs).
  • The Model FX team has extensive experience designing for mobile platforms and for the 'gamification of IT,' a concept which applies game mechanics in business applications to motivate employees or customers through 'play,' reward and ease of use.
  • Model FX creative director Bill Stone brings more than 25 years of experience, including as executive creative director at Leo Burnett, the global advertising agency.

For more information, visit

Comments on the News
"The optimal representation of a client's brand is as critical as function to encourage adoption and ongoing usage," explained Bill Stone, the new creative director for Model FX. "All professionals are consumers, and the world's largest organizations are exploring more intelligent and elegant design for business and customer-facing systems, which are increasingly based on cloud and mobile technologies."

"We have always brought a strong design sensibility to custom cloud development; adding Bill to the team and forming new creative services around Model FX underscores our commitment to innovation," said Adam Caplan, CEO of Model Metrics. "Coupling design, experience and function, we are delighted to bring enhanced consultation and design services to our customers so that their business applications look as innovative as the results they deliver."

About Model Metrics
Model Metrics, enabler of the Model Enterprise, delivers solutions and services at the cutting edge of the cloud computing industry. Since its founding in 2003, Model Metrics has become one of the most diversified and respected partners of, Amazon Web Services, Adobe, Apple, and Google. Headquartered in Chicago with offices across the country, Model Metrics' customer base spans all industries and includes enterprises such as Abbott, Allergan, Aon, Honeywell, L'Oreal, MasterCard, Medtronic, NBC Universal, The Boeing Company and Walgreens.

With a focus on mobile and call center technology, social enterprise solutions, business process and change management innovation, and custom development, Model Metrics has completed 1,500+ implementations for mid-sized and Fortune 1000 companies. Its world-class application development skills using, Adobe Flex and AIR, Amazon Web Services, Google and the Apple iPhone and iPad enable the creation of custom applications featuring multimedia-rich user experiences. To learn more, visit Follow us on Twitter at @modelmetricsinc.

Contact Information

  • Media Contact:
    Kelly Indrieri
    Kulesa Faul for Model Metrics
    (650) 340-1983
    Email Contact