SOURCE: Model Metrics

Model Metrics

October 06, 2010 10:00 ET

Model Metrics Helps Taproot Foundation in Its Mission to Drive Social Change

Leader in Cloud Computing Services Implements Technology System for Innovative Nonprofit Enabling It to Better Serve a Larger Number of Grantees and Maximize the Value of Its Volunteers

As Part of Model Citizen, Model Metrics' Ongoing Corporate Giving Initiative, Model Metrics Contributes One Percent Time, One Percent Profits and Strives to Be One With the Environment

CHICAGO, IL and SAN FRANCISCO, CA--(Marketwire - October 6, 2010) -  Model Metrics, the leader in cloud computing services for the enterprise, and Taproot Foundation, a nonprofit organization that makes business talent available to organizations working to improve society, today announced their joint success implementing technology to support Taproot's mission to drive social change and encourage volunteerism nationwide.

As part of Model Citizen, Model Metrics' 1/1/1 corporate giving initiative, employee volunteers customized Taproot's Salesforce CRM application to streamline and automate its business processes to better serve its approximately 5,000 corporate and nonprofit contacts. With the new system in place, Taproot can now focus volunteers on its goal of engaging with more companies to develop their pro bono programs.

Model Metrics applies innovative technology to Taproot's grant-making process
The Taproot Foundation leads, mobilizes and engages professionals in pro bono services that drive social change. Founded in 2001, Taproot facilitates collaboration between business professionals and nonprofits in need of their services. Unique in its programming and recognized for providing quality service to high-impact organizations, Taproot seeks to position nonprofits to address the environmental, economic, health and social issues we face today.

Taproot Foundation partnered with Model Metrics to streamline and automate the management of its corporate, business professional and nonprofit relationships to maximize its limited resources and increase its impact.

  • Two Model Citizens from Model Metrics volunteered over 200 hours of their time to customize Taproot Foundation's Salesforce CRM app to support its unique grant-making model. The system automates outreach to nonprofits chosen by Taproot Foundation's sponsors, both foundation and corporate, to apply for its quarterly grant rounds and manages the lifetime of their relationships.
  • As opposed to having data stored in various Excel spreadsheets and Outlook folders, Taproot Foundation now has a consolidated view of information from across its national organization and can track grant applications and how they are applied from quarter to quarter.
  • As a result of its new customized Salesforce CRM app, Taproot Foundation expects to eliminate seven weeks of full-time volunteers a year through streamlined business processes and improved data management and forecasting. This will enable Taproot's program associates to do more for nonprofit grantees by having insight into the services and grants that would be most impactful to their needs. With this added insight, Taproot Foundation will receive stronger grant applicants who are more readily prepared to leverage Taproot Foundation's pro bono consultants.


  • "The impact of an enhanced database will be tremendous in our ability to positively impact the nonprofit communities with additional pro bono resources," said Megan Kashner, executive director of Taproot Foundation.
  • "We are extremely grateful for the high caliber work that Sanjay Gidwani and Evan Smith from Model Metrics dedicated to this project," said Hannah Clark, who led the project from the Taproot Foundation. "Our entire organization is excited about this new tool. As a nonprofit with limited resources, we expect the database to have a large impact on our ability to dedicate assets to what's most important to our program's success -- building relationships with corporations and nonprofit grantees to drive social change."
  • "I'm humbled by the work of our Model Citizen employees in enabling the success of this innovative nonprofit," said Adam Caplan, CEO of Model Metrics. "From our founding, we have aimed to use our talent and resources to give back to the community with the Model Metrics' Model Citizen 1/1/1 philanthropy initiative. It is inspiring to see the difference it is making."

About the Taproot Foundation
Taproot's mission is to lead, mobilize and engage professionals in pro bono service that drives social change. Since 2001, Taproot Foundation has worked to engage the nation's millions of business professionals in pro bono services both through award-winning programs and by partnering with companies to develop corporate pro bono programs. One day, Taproot envisions all organizations with promising solutions will be equipped to successfully take on urgent social challenges.

About Model Metrics
Model Metrics, enabler of the Model Enterprise, delivers solutions and services at the cutting edge of the cloud computing industry. Since its founding in 2003, Model Metrics has become one of the most diversified and respected partners of, Amazon Web Services, Adobe and Google. Headquartered in Chicago with offices across the country, Model Metrics' customer base spans all industries and includes enterprises such as Abbott, Allergan, Aon, Honeywell, L'Oreal, MasterCard, Medtronic, NBC Universal, The Boeing Company and Walgreens.

Recognized for its expertise with custom, mobile and multi-cloud deployments, Model Metrics has 100,000+ mobile application customers and has completed over 1,300 cloud computing implementations for mid-sized and Fortune 1000 companies. Its world-class application development skills using, Adobe Flex and AIR, Amazon Web Services, Google and the Apple iPhone enable the creation of custom applications featuring multimedia-rich user experiences. To learn more, visit Follow us on Twitter at @modelmetricsinc.

Contact Information

  • Contact:
    Kelly Indrieri
    Kulesa Faul for Model Metrics
    (650) 340-1983
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