SOURCE: Model Metrics, Inc.

Model Metrics, Inc.

November 30, 2011 07:45 ET

Model Metrics Launches Digital Sales App on's AppExchange Mobile

Model Metrics' Digital Sales Aid Now Available on the AppExchange, the World's Most Popular Marketplace for Business Apps; Model Metrics Extends the Social, Mobile and Open Capabilities of Cloud Computing to Facilitate the Social Enterprise

NEW YORK, NY--(Marketwire - Nov 30, 2011) - CLOUDFORCE 2011 -- Model Metrics, the leader in cloud computing services for the enterprise, today announced the launch of its new mobile app on's AppExchange Mobile, extending the marketplace built for the social enterprise. Model Metrics' Digital Sales Aid (DSA) is among the first apps to leverage AppExchange Mobile, tapping into the power of the proven platform,'s social enterprise platform for employee social apps. The Digital Sales Aid application is currently available on the AppExchange Mobile.

The Model Metrics Digital Sales Aid (DSA) for iPad helps organizations efficiently deliver compelling sales presentations in the field. Already in use by more than 2,500 individuals, the mobile application enables field sales reps to quickly introduce and demonstrate key product attributes with a variety of content including .pdf, Microsoft Office documents, video and more.

The Model Metrics DSA automatically synchronizes with Salesforce content, ensuring teams are working with the most current materials available to them -- a critical feature in regulated industries. The DSA has a user-friendly graphical UI, delivering complete flexibility to customize look and feel for each screen, as well as the visual features iPad applications are known for.

Comments on the News

  • "As companies shift toward the social enterprise, organizations are looking for tools to help them better understand their customers and mobilize their workforce," said Adam Caplan, CEO of Model Metrics. "Model Metrics is excited to partner with and offer our popular Digital Sales Aid on the new AppExchange Mobile. We look forward to developing more innovative solutions at the cutting edge of today's IT paradigm shift and lifting the barriers to enterprise cloud mobility."
  • "Customers continue to look to our partners as they transform themselves into social enterprises, and partners like Model Metrics are helping them with that shift," said Ron Huddleston, senior vice president, ISV Alliances, "Apps like these exemplify the extraordinary reach of the AppExchange marketplace and continue to push the social, mobile, open and trusted capabilities customers expect from the ecosystem."

Cloudforce New York Welcomes Attendees to the Social Enterprise
The number of social networking users has surpassed email users. And people access the Internet more from mobile devices than from desktops. is helping companies meet the challenge of this social revolution with the social enterprise. Today, companies must change the way they collaborate, communicate and share information with customers and employees to stay competitive. By leveraging's social, mobile and open cloud technologies, companies can transform themselves into social enterprises by developing social profiles of customers, creating employee social networks and building customer and product social networks. Cloudforce New York attendees will be able to learn firsthand how to join this transformation.

Additional Resources

About Model Metrics
Model Metrics delivers solutions and services at the cutting edge of the cloud computing industry. Since its founding in 2003, Model Metrics has become one of the most diversified and respected partners of, Amazon Web Services, Adobe, Apple, and Google. Headquartered in Chicago with offices across the country, Model Metrics' customer base spans all industries and includes enterprises such as Abbott, Allergan, Aon, Honeywell, L'Oreal, MasterCard, Medtronic, NBC Universal, The Boeing Company and Walgreens.

With a focus on mobile and call center technology, social enterprise solutions, business process and change management innovation, and custom development, Model Metrics has completed 1,500+ implementations for mid-sized and Fortune 1000 companies. Its world-class application development skills using, Adobe Flex and AIR, Amazon Web Services, Google and the Apple iPhone enable the creation of custom applications featuring multimedia-rich user experiences. To learn more, visit Follow us on Twitter at @modelmetricsinc.

About the Platform and AppExchange is the trusted social enterprise platform for building and running any employee app in the cloud. powers the Salesforce CRM apps, the more than 250,000 custom apps used by customers such as Japan Post, Kaiser Permanente, KONE, and Sprint Nextel and the more than 1,300 ISV apps built by partners such as BMC, and Fujitsu.

Enterprise apps built on the platform can be easily distributed and marketed through the AppExchange

The social enterprise platform delivers the most trusted and comprehensive cloud technologies for social, mobile and open apps. It includes, the cloud platform for employee apps, Heroku, the cloud platform for customer apps and, the cloud database to integrate the social enterprise.

Salesforce, Dreamforce,, Heroku, AppExchange, and others are trademarks of, inc.

Contact Information

  • Press Contact:
    Kelly Indrieri
    Kulesa Faul, Inc.
    (650) 340-1983
    Email Contact