SOURCE: Business Review USA

Business Review USA

May 18, 2012 13:44 ET

Modern Transportation: Industry Leader in Safety Focus, in Business Review USA

Through Its Unique Implementation of Technology Coupled With Culture, Modern Transportation Provides Some of the Highest Levels of Safety in the Trucking Industry in This Month's BR USA

SAN DIEGO, CA--(Marketwire - May 18, 2012) - In a report in Business Review USA, Modern Transportation utilizes some of the most advanced technologies on the market in a way that separates them from the crowd with safety as the number one driving force in leveraging those technologies.

What started out with just a few trucks 25 years ago has evolved into almost 700 drivers operating in 25 terminals throughout the U.S. today. Having received numerous awards for its unique implementation of safety technologies, Modern Transportation's reputation has attracted the attention of a number of Fortune 500 companies, including Owens Corning, Owens Illinois, Pink Panther, PBG Industries, Wholcim Cement and so on.

Regardless of the client or situation, safety is the first and foremost priority of all operations -- an idea that is deeply embodied in the culture on a constant basis.

"Everyone's first title here is 'safety expert,' followed by their second title, which describes what they actually do," says President Patrick Cozzens. "Safety comes above anything else; there's nothing we do that is worth sacrificing safety for."

The first part of implementing those ideas involves hiring the safest possible drivers. Although truck driver procurement can be somewhat of a challenge, Modern Transportation insists on hiring proven reliable drivers and invests the time and money into a thorough hiring process. Under the Green Road program, drivers are monitored in real time through a system that acts as a coach in each cab.

Another program, called SmartWay, has also been hugely successful in monitoring fuel mileage data, which is then published across the company on a weekly basis. "By making the habits of every driver public, efficiency and safety become part of the culture," says Cozzens.

On the road ahead, Modern Transportation strives to live up to its name in order to stay on the cutting edge of the latest technologies, which has ultimately led to the creation of one of the safest trucking companies in the industry.

"We've given ourselves a name that makes us cognizant of what we have to achieve," says Kushner. "I don't think anyone, particularly of our size, invests as much as we do in ensuring the safety and health of our drivers, customers and the traveling public."

Read more here.

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