ModiFace Launches HD Augmented Reality Mirror

TORONTO, ON--(Marketwired - Jan 4, 2016) - ModiFace, the leading provider of augmented reality technology for the beauty and medical industries, today announces the launch of the ModiFace Mirror HD, a high definition augmented reality platform that showcases beauty effects such as makeup, skin-care, anti-aging, teeth whitening, and contact lenses on users' live videos as they look into an actual mirror. The high definition system is able to simulate effects with an incredible level of precision and realism.

The new ModiFace Mirror HD, which is immediately available for brands to customize for their own products and use in stores, features the latest generation of ModiFace face tracking and facial simulation technology that will be unveiled for the first time at CES 2016. Also at CES, several prominent beauty brands who are best using ModiFace's augmented reality technology for their own marketing purposes will be featured.

"Augmented reality has now become mainstream in the beauty community. What will now differentiate and excite the industry is a focus on quality and functionality -- being able to see results that are indistinguishable from actually wearing makeup or trying on a hair color in real life," said Jennifer Tidy, Vice President of Partnerships at ModiFace.

The ModiFace Mirror HD also features:

• First-of-its-kind live 3D makeup tutorials that provide step-by-step live video instructions to users regarding how to get specific makeup looks
• The world's first live 3D augmented reality brow studio that can simulate live 3D reshaping of the eyebrows
• Realistic live 3D colored contact lens simulations
• Live 3D teeth whitening and dental simulation studio
• Professionally rendered makeup looks that are simulated in live 3D on the users' video
• Gesture controlled makeup selections that allow users to change lipstick colors by kissing the camera or changing their eye products by raising their eyebrow
• The world's first augmented reality enabled HD mirror

"When it comes to face-focused augmented reality, the ModiFace Mirror HD will be the definitive leading edge technology with a level of realism and definition that has never been achieved before. The best part is that the ModiFace Mirror HD is not a futuristic prototype -- it is a technology that is ready for deployment today, and we will be showcasing three large beauty brands that are best using this technology."

The ModiFace Mirror HD will be available for testing and previewing at CES starting on January 6th at booth #26720 in Tech East-LVCC South Hall. Alongside the Mirror HD, ModiFace will also show example customized augmented reality mirrors for L'Oreal, Allergan, and Jane Iredale.

For more information, please contact: info@modiface.com or (647-350-6525).

About ModiFace
ModiFace is the leading creator of augmented reality technology for the beauty industry, providing custom web/mobile try-on apps, in-store mirrors, and visual e-commerce. ModiFace's patented technology, which is based on over a decade of research at Stanford University, powers over 150 custom augmented reality apps for beauty brands such as Allergan, Procter and Gamble, L'Oreal, Unilever, Yves Rocher, and Sephora. For more information, visit http://www.modiface.com.