ModiFace, Inc.

ModiFace, Inc.

September 14, 2011 12:00 ET

ModiFace Unveils Head-to-toe Virtual Cosmetics, Skin-care, and Dress/Apparel Makeover Application for Web and Mobile at DEMO Fall 2011

SANTA CLARA, CALIFORNIA--(Marketwire - Sept. 14, 2011) -

Editors Note: There is a photo associated with this press release.

ModiFace, the leading provider of virtual makeover and try-on simulation technologies, today announced the launch of a new patent-pending technology to photo-realistically simulate dresses and apparel on user uploaded photos at DEMO Fall 2011. This HTML-based technology, which works on all web-enabled computers, tablets, and mobile devices, allows a user to upload a photo and see how she would look like with a certain dress, hairstyle, or cosmetics. This first-ever head-to-toe virtual makeover technology was initially launched on Condé Nast's and can be tried out at

This new technology also supports the usage of QR codes in print magazines, advertisements, and in-store displays to allow any dress that exists within a ModiFace dress simulation tool to be tried virtually with just a single QR-code snap.

"The ideal virtual makeover experience is to quickly try on a dress that you see in a magazine, or in a store, and to instantly see yourself in the latest cosmetics that are promoted in a beauty store," said Dr. Parham Aarabi, CEO of ModiFace. "Until now, only certain makeover possibilities and technology options have existed, but we are now providing the complete head-to-toe web-tablet-kiosk-mobile makeover experience to consumers and partners."

"One of the very unique aspects of this technology is that it is built entirely in HTML (not Flash)," said Matt Marshall, executive producer, DEMO. "That means it is faster to load, and works anywhere, including iPhones, iPads, and Android devices."

Originally launched on, ModiFace will unveil the QR-code and mobile demonstration of the technology live on stage at the DEMO Fall 2011 conference in Santa Clara, California.

About ModiFace

ModiFace is the virtual makeover technology leader with unique anti-aging, skin care, cosmetics, hair color, and dress try-on technology across all platforms (web, in-store kiosk, Facebook, iPhone, iPad, Android). Based on more than a decade of advanced facial recognition research at Stanford University, ModiFace's patented technology currently powers virtual makeover applications for Stila Cosmetics, Allergan, StriVectin, Hearst Magazines, Fusion Beauty, Condé Nast, Proactiv, Clairol, and Garnier. ModiFace's set of mobile applications on iPhone/iPad/Android devices have been downloaded nearly 5M times and are actively used by nearly 1M monthly unique users.

About DEMO

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit

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Contact Information

  • ModiFace, Inc.
    Nikkie Gatto
    Director of Advanced Projects
    (647) 350-6525