SOURCE: Modify

October 16, 2007 08:00 ET

Modify: Going Green Never Looked So Good

MEDIA, PA--(Marketwire - October 16, 2007) - Launching on October 16, 2007, Modify is an eco- friendly online boutique. Modify's mission is to provide eco-friendly and ethically produced clothing, accessories and home décor. The belief behind this venture is that one does NOT have to sacrifice style to go green. The designers present on the site are just as trend-focused as those offered on non-green counterparts. Modify, however, offers the added value of knowing that all of its products support saving our planet.

Modify's clothing is made from organic cottons, bamboo or other highly sustainable fabrics or recycled materials. All companies are carefully investigated to ensure that the brands carried engage in ethical labor practices and support fair trade. This drive to create a site so pure in its mission stems from its founders, Gina Stowe, a litigation attorney, and Heather Bickley, a former high school teacher who currently teaches at a local college. These women live environmentally friendly lifestyles and, following the births of their children, have committed themselves to raising awareness of the importance of taking care of the planet. They believe that will be a one-stop shop for the ethically friendly and socially conscious fashionista!

After researching various boutiques offering green products, they realized no one had it all. Thus, Modify was born. It has everything you need to live a planet friendly life and shows us that going green is easy and worthwhile. They even include free tree seeds in every package that customers can plant to offset the carbon footprint created from shipping.

Modify will carry brands such as Edun (Bono's label), Loomstate, Del Forte, Sworn Virgins, Perfectly Imperfect, and fabulous cotton tees by Zooey. The list goes on, but the point is that these collections are real style. They have taken what used to be mainstream trends and made them both green and fashionable! Celebrities certainly think so. Stars such as Kate Hudson, Natalie Portman and Gwyneth Paltrow have been spotted adorned in some of these brands.

You will also be able to purchase eco-friendly skincare and body care products as well as cosmetics. is all about truly modifying one's lifestyle by becoming environmentally conscious and changing one's overall perception of the world and the care it needs.

Check out all the new lines at

Contact Information

  • For press inquiries contact:
    Gina Stowe
    Email Contact