SOURCE: Modiv Media

Modiv Media

October 26, 2011 09:00 ET

Modiv Media Hires President of Retail and Expands Mobile Commerce Solution Into More New England Stores

Former Catalina Marketing Executive Cynthia McCloud to Support Company Momentum

QUINCY, MA--(Marketwire - Oct 26, 2011) -

Key News Facts

  • To support the company's growth and increased retailer demand for Modiv Mobile, Cynthia McCloud, a former Executive Vice President for Catalina Marketing, joins Modiv Media as President of Retail to head up Modiv Media's expansion efforts across the country.
  • Cynthia has over 30 years of experience introducing new technology-based solutions to global retailers. In her role as President of Retail, Cynthia will work with grocers and retailers to explore how Modiv Mobile can increase shopper loyalty, engage the shopper both in and out of the store, and create an branded experience that exceeds shoppers' expectations from check-in to check-out.
  • Cynthia most recently served as general manager of research solutions for MarketTools with full P&L responsibility for the custom research business unit.
  • Prior to MarketTools, Cynthia led Catalina Marketing's European business division from Paris and prior to that, she was EVP of retail sales and marketing in the U.S.
  • Before Catalina, Cynthia spent eighteen years with The Vons Companies, Inc., a top food and drug retailer in Southern California. Cynthia holds a Bachelor of Science from the University of Southern California and an MBA from the University of California, Irvine.
  • Stop & Shop today announced that SCAN IT! Mobile will be available in an additional 42 Stop & Shop stores in Massachusetts, CT and Rhode Island. The SCAN IT! Mobile app was developed in partnership with Modiv Media to improve customers' shopping experience by making grocery trips more valuable, personalized and convenient.
  • Starting this month, Stop & Shop customers at the new locations can reap the benefits of Modiv-powered SCAN IT! Mobile, a first of its kind grocery app that allows customers to use their iPhone or Android smartphone to scan, tally, and bag their groceries while they shop.

Additional Information

  • The Modiv-powered SCAN IT! Mobile app was first introduced to Stop & Shop shoppers last July in three stores, and was recently made available for the iPhone 4S (iOS5) and Android smartphones in addition to iPhone 3GS and 4.
  • Via Modiv's Media Hub platform, shoppers receive personalized savings offers based on preferences, shopping habits and location in store.
  • Stop & Shop's SCAN IT! Mobile app, can be downloaded on Android smartphones (version 2.2 or higher) in the Android Marketplace or iPhone (3GS or higher) in iTunes.

Supporting Quotes
Mike Grimes, Chief Executive Officer, Modiv Media
"With shoppers increasingly using mobile devices to make purchases, it is imperative that retailers implement mobile solutions that provide shoppers with the services they expect in this mobile-centric market. Ahold's on-going Modiv Mobile expansion within their successful SCAN IT! program shows its commitment to making the shopping experience more convenient and valuable, which will grow loyalty and share of wallet."

"As we continue to experience demand for our in-store mobile commerce solutions, it is a great pleasure to bring such an experienced retail leader like Cynthia McCloud on board. Cynthia's expertise and efforts as President of Retail will be invaluable as we bring this technology to more retailers and more shoppers across the country."

Cynthia McCloud, President of Retail, Modiv Media
"Since the early 80s, I've partnered with retailers as they've gone through many cycles in building and improving customer relationships. From store loyalty cards to customer data bases to targeted in-store coupons and direct mail, it's always been about understanding customer needs and creating the most value... along with the best possible two-way, integrated experience. Mobile is the newest, and likely the most effective, vehicle we have today for communicating with customers and providing relevant value both real-time inside the store and at home or outside the store. With the explosion of smartphones, shoppers are carrying their phones around with them nearly 24 hours a day. Modiv has the right idea, the right retail background and the right technology. I'm looking forward to working with the team to help retailers prevent disintermediation by mobile marketers and continue to build relationships by using mobile to expand direct engagement with their shoppers."


About Modiv Media:
Modiv Media is a mobile shopper marketing company dedicated to producing solutions that increase revenue and shopper loyalty for mass market retailers. Through its retailer-branded, media-driven mobile commerce approach, the company influences one million shopping trips per month by delivering over 10 million targeted offers per month to in-store mobile shoppers and facilitates over $1 billion in sales annually for retailers. For more information visit or follow @Modiv on Twitter.

Contact Information

  • For further press information please contact:
    Katie Judd
    Racepoint Group
    Email Contact