SOURCE: Moen Incorporated

Moen Incorporated

August 17, 2016 09:15 ET

Moen Launches New Advertising Campaign Focusing on Everyday, Real-Life Moments

NORTH OLMSTED, OH--(Marketwired - Aug 17, 2016) - Think about the first faucet or showerhead you purchased. Did you buy it to bathe your favorite four-legged friend? Clean your little one's sticky fingers? Or, maybe you just liked the look? Moen®, the number one faucet brand in North America, launched a new ad campaign Monday that shines a spotlight on the personal motivations behind choosing a plumbing fixture or accessory, asking consumers to explore their reasons for choosing Moen.

The campaign is the brainchild of award-winning agency Havas Chicago -- Moen's lead strategic brand and media agency of record. Havas Chicago created advertising spots that represent real-life moments to connect the brand with millennial and centennial consumers as well as multicultural buyers.

"Brand-developed content can often look staged and far from the reality of everyday life. Our goal was to create a campaign full of heartfelt scenarios that would strike a chord with viewers. We effectively accomplished this task by looking at how some of life's real moments come from our daily interactions with water," said Ecole Weinstein, Group Creative Director, Havas.

"At Moen, we know people have strong emotions and memories tied to water and it's our job to make those experiences meaningful," said Tim McDonough, vice president, global brand marketing, Moen. "This new campaign captures moments everyone can relate to... a new dad soothing his baby during bath time, trying to get a moment to yourself in the shower or a grandfather teaching his grandson how to install a bathroom faucet. We've all heard Moen's tagline 'Buy it for Looks. Buy it for Life,' but this campaign brings this phrase to life in a very real way for everyone from a toddler to a stay-at-home dad."

The new commercials are appearing now through mid-November on major cable networks, including CBS (on CBS This Morning), HGTV, Food Network, USA and the Cooking Channel. The campaign also includes print ads in Traditional Home and Bon Appetit magazines, among others. Many short videos will be produced, as well; designed to reach shoppers online. Check out the active campaign elements at moen.com/buyitfor.

For more information, visit moen.com or call 1-800-BUY-MOEN (1-800-289-6636).

Tweetable Highlights:
.@moen unveils new "buy it for" advertising campaign
New @moen ad campaign features real-life moments in the kitchen and bath

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About Moen
As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen sinks and garbage disposals for residential applications - each delivering the best possible combination of meaningful innovation, useful features, on-trend styling and lasting value. In addition, Moen® Commercial offers superior-performing products that can deliver lower lifetime costs for today's facilities.

Moen is part of Fortune Brands Home & Security, Inc. (NYSE: FBHS), which creates products and services that help fulfill the dreams of homeowners and help people feel more secure. The Company's trusted brands include Moen® faucets, Master Lock® and Sentry® Safe security products, MasterBrand Cabinets® and Therma-Tru® entry door systems. Fortune Brands holds market leadership positions in all of its segments. Fortune Brands is part of the S&P 500 Index. For more information, please visit www.FBHS.com.

About Havas Chicago
Havas Chicago is an agency committed to reinvigorating iconic American brands through cultural relevance. We bring an unmatched understanding of Millennials' mindsets and behaviors, and a passion for embracing the emerging trends shaping business and pop culture. Part of Havas Worldwide, a leading integrated marketing communications agency and the first to be named Global Agency of the Year by both Advertising Age and Campaign in the same year, we fuse an independent spirit with global scale, and are united by a shared mission to be the world's best company at creating meaningful connections between people and brands through creativity, media and innovation. Learn more at our website: www.chi.havasworldwide.com, our blog: www.havashivemind.com, or follow us on Twitter: @HavasWWChicago, Facebook: https://www.facebook.com/HavasChicago, and Instagram: @HavasChi.

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