SOURCE: Webtrends


March 11, 2011 13:18 ET

MOFILM and Webtrends Make Everyone a Filmmaker at SXSW

SouthBytes Film Competition Winners Gets Trip to Tribeca Film Festival

AUSTIN, TX--(Marketwire - Mar 11, 2011) - SXSW attendees have the chance to win a trip to the 2011 Tribeca Film Festival by submitting short videos on what they think are the coolest, wackiest, most beguiling, neatest, funniest things about the SXSW film, music or interactive festivals.

In today's era of micro media, everyone is their own personal mini-media empire, with distribution through their social channels and networks. In celebration of this micro-mogul world, MOFILM, the pioneer in "made-for-mobile" content, and Webtrends, the global leader in mobile and social analytics, have joined forces at SXSW to discover and develop the inner film-maker talent of attendees by hosting a video competition with celeb-worthy prizes: two trips to the 2011 Tribeca Film Festival in late April.

Attendees can upload their videos at For those without a camera, there are still other options to join and win: drop by the MOFILM stand at the Film Poster Gallery in the Convention Center and record your thoughts there, or grab one of the SouthBytes roving film crews to film and upload your spot, on the spot.

"There is no better venue for crowd-sourced video than SXSW, the benchmark event for individuality, ingenuity and pure outlandishness," explains Hope Frank, CMO, Webtrends. "We are thrilled to partner with MOFILM to discover the hidden talents in Austin this week, leveraging the true power of today's micro-media world."

The competition runs from March 11 through March 17. The submissions must be quick and impactful -- ideally 20-40 seconds. SouthBytes submissions will be available for viewing during the week at, and winners will be announced on Thursday afternoon on the site.

"We want our jury of hardened SXSW attendees to go 'wow, I never knew that' or 'I wish I'd been there to see that,'" said Andy Baker, co-founder and President of MOFILM. "Through the SouthBytes competition, we are allowing anyone to become the video voice of South by Southwest."

Attendees can easily enter by uploading their video to, or visiting the SouthBytes booth at the Film Poster Gallery in the convention center. More details about the SouthBytes rules and regulations can be found at:

MOFILM is a leading video crowd-sourcing agency that gives emerging filmmakers from around the world the opportunity to create original video content for global brands. MOFILM helps filmmakers find recognition for their talent while providing brands with innovative advertising and video content.

MOFILM runs several major video competitions every year, offering thousands of dollars in prizes to filmmakers plus the chance to travel to renowned festivals across the world. The MOFILM community supports and develops competition winners through MOFILM Pro -- a forum for winners to create professional-quality video for brands. Current open competitions are Goafest 2011 and New York Video contest.

For more information visit

About Webtrends Inc.
Webtrends is the global leader in mobile and social analytics. We help marketers create, measure and improve campaigns for more than 7,000 leading brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising. For more information, visit

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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