Movember

Movember

December 01, 2011 05:30 ET

M'Oh Canada-Number One Moustache Growing Country

246,060 Canadians raised $36.6 million in Fifth Annual Movember Campaign

TORONTO, ONTARIO--(Marketwire - Dec. 1, 2011) - Movember, the global men's charity that raises funds and awareness for prostate cancer, is proud to share that 246,060 Canadians participated in its fifth annual campaign. This year, to date, $36.6 million was raised for Movember's men's health partner, Prostate Cancer Canada. This makes Canada the leading country in the global Movember movement. While the month is over, it is still possible to donate, to do so visit www.movember.com.

"Such incredible support from across the country - with fire and police departments, businesses, politicians, school teachers, baristas, musicians and NHL teams to the 246,060 Mo Bros and Mo Sistas that acted as walking billboards across the country raising awareness." said Adam Garone, CEO and Co-Founder, Movember. "In the coming months we will be working as hard as you did to ensure your funds raised are facilitating game changing research and survivorship programs never before thought possible. Thank you for helping to change the face of men's health."

Movember is a month long fundraising campaign where male participants, known as Mo Bros, start the month of November with a clean-shaven face, then grow their stylish moustache throughout the month. This hairy ribbon is designed to start conversations about prostate cancer and men's health issues. Women, or Mo Sistas, help by getting the word out, recruiting Mo Bros to participate. Funds raised go towards research and survivorship programs driven by Prostate Cancer Canada.

"The 2011 Movember campaign has been truly remarkable. We are overwhelmed at the number of Canadians who have supported the prostate cancer cause by growing and grooming a moustache and having conversations about the disease," said Steve Jones, President & CEO, Prostate Cancer Canada. "Our goals are twofold - to fund research that will uncover better diagnostic and treatment options and to provide comprehensive support services for those living with prostate cancer. The magnitude of funds raised from 2011 will allow us to start to realize these objectives."

What happens next?

In the interim, Movember will work closely with Prostate Cancer Canada on the best quality programs for funds to support. It goes without saying that Movember takes this process extremely seriously; it's not simply a matter of handing over the funds. It is a collaborative process and we work together with our partners on developing world-class research and survivorship strategies in line with our long-term strategic goals - to make an everlasting impact on the face of men's health.

Over the coming year Movember will be updating www.Movember.com and our social networks with details of programs funded. Full details on projects currently funded by Movember are available here.

Still to come

For Mo Bros and Mo Sistas, there are some great prizes to be won, so keep up the good work. The close for prizing is December 8th, 2011. The International Man of Movember will be announced in December.

Movember's 2011 Canadian major partners include Mercedes-Benz Canada, and Schick. To see a full list of other 2011 partners please see here.

For more information on Movember, please visit www.movember.com. For more information about our men's health partner Prostate Cancer Canada, please visit www.prostatecancer.ca.

About Movember

Movember aims to forever change the face of men's health through the power of the moustache, by raising awareness and funds that will reduce the number of preventable male deaths by cancer. Since inception as a charity event in 2004, over 1.1 million participants have raised over $176 M for the cause, with official Movember campaigns taking place in ten countries. For more information please visit www.movember.com. Movember is a registered charity in Canada - BN 848215604 RR0001.

About Prostate Cancer Canada

Prostate Cancer Canada is the only national foundation dedicated to the elimination of this disease through research, education and awareness. Prostate Cancer Canada raises funds for the development of programs related to awareness, public education, advocacy, support of the afflicted and research into the prevention, detection, treatment and cure of prostate cancer. For more information and to learn about testing and treatment, visit www.prostatecancer.ca.

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