March 14, 2011 11:36 ET

Mojiva Expands Mobile Advertising Industry Presence With New Sales Hires

Bolsters Chicago, New York and San Francisco Offices by Adding Veterans From Advertising Age, AOL, Brickfish, Google, Microsoft and MobiTV

NEW YORK, NY--(Marketwire - March 14, 2011) - Mojiva, the mobile ad network, today announced the addition of six new sales and marketing executives to its team. Joining the Mojiva team will be Jack Hallahan (Vice President of Mobile Innovation), Tim Kelly (Regional Vice President, West), Pete Roper (Regional Vice President, East), Laura Buchman (Vice President of Business Development), Tom O'Neil (Sales Director, Central) and Carrie Coffee (Sales Director, Southwest).

"By strengthening our sales and marketing services teams, Mojiva is driving the opportunity that lies within mobile advertising," said Tony Nethercutt, GM of Mojiva Inc. "Our strategic expansion in the past couple of months allows us to better showcase our targeting, rich media and engagement capabilities to our publisher partners, agencies and advertisers who share our vision of the power of mobile marketing."

Here are details on Mojiva's latest additions:

  • Jack Hallahan will provide his vision and leadership to help partner best with the third party mobile creative as well as the advertising agency and marketing communities. Jack will also play a pivotal role in terms of helping Mojiva seize new market-driven mobile creative strategies. Jack joins Mojiva from Blancspot, the first social news app built for the iPhone. He was previously with 1CAST, a cross-platform ad offering broadcast, online and mobile convergence. Jack spent four years as VP of Advertising and Business Development at mobiTV and several years in various roles on the ad agency side of the business. Jack is based in San Francisco and can be reached at

  • Tim Kelly will manage Mojiva's brand advertising sales team and will hire and manage an inside sales team as well. Tim has open positions in sales and account management in San Francisco. He was most recently at Brickfish, helping build social media campaigns for top brands. Prior to Brickfish, Tim was at Associated Content, Mochi Media, Google, Accuweather and Winstar. Tim is based in San Francisco and can be reached at

  • Pete Roper will manage Mojiva's brand advertising sales team in the eastern US. He was previously the head of digital sales at Advertising Age. His background includes sales at the video ad network Tremor Media, as well sales at Advertising Age, CBS Radio and Electronic Media Magazine. Pete has sales positions open in Detroit and New York, where he is based, and can be reached at

  • Laura Buchman joins Mojiva to lead the business development efforts and help further build the network's publisher base and strategic partnerships. Laura has business development positions open in New York and San Francisco. Previously, she managed the direct sales team and channel partnerships at Lijit Networks. She was a sales and business development executive at AOL and Yahoo. Laura has eight years of experience in the telecommunications and wireless industry at Cable & Wireless, AT&T and WorldCom. Laura is based in Los Angeles and can be reached at

  • Tom O'Neil will build mobile ad sales and relationships for Mojiva in the Midwest. He was most recently at social media targeting network Media6degrees. Prior to that, Tom built his sales experience at Google, Dynamic Logic and 24/7 Real Media. Tom is based in Chicago and can be reached at

  • Carrie Coffee will build mobile ad sales and relationships in the Southwest for Mojiva. Carrie was most recently a mobile solutions specialist at Microsoft Advertising, working with mobile brand marketers, developing mobile strategy and planning across media programs for customers. Prior to Microsoft, Carrie has worked at 4INFO, Medio Systems, Real Networks, Inc. and HL2. Carrie is based in Los Angeles and be reached at

About Mojiva
Mojiva ( is a mobile ad network which reaches more than 77 million users globally and represents 3,000 mobile publisher and apps, including ABC, Univision, TMZ, International Business Times and MySpace. Through deep and open integration with all major rich media providers (PointRoll, EyeWonder, Phluant, Sprout, Pointreach, Crisp Media, iVdopia and Celtra) and ad servers (DART and Atlas), Mojiva can provide ad agencies with every imaginable mobile creative execution across mobile web sites, apps and devices. Founded in May 2008 and based in New York City, Mojiva is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, Nokia, Microsoft and AdMob, with more than 100 years of collective experience in mobile marketing and technology. Mojiva is an independent ad network operating under parent company Mojiva Inc., which has a total of $10 million venture funding from Pelion Partners and Bertelsmann Digital Media Investments.