SOURCE: Mojiva, Inc.

Mojiva, Inc.

December 01, 2010 08:00 ET

Mojiva, Inc. to Power In-App Advertising for Intel AppUp(SM) Center

mOcean Mobile's Open Ad Platform to Help Drive Increased Developer Revenue and Advertiser ROI

NEW YORK, NY--(Marketwire - December 1, 2010) - Mojiva, Inc. today announced its mobile ad-serving platform, mOcean Mobile, will deliver in-app ads for the Intel AppUp(SM) center. The initial phase is focused on the more than 70 million Intel® Atom™ processor-based netbooks currently in-market today, helping AppUp developers to deliver more compelling, free apps to consumers, while earning revenue from ads served within those apps. The platform also offers advertisers the opportunity to develop more engaging advertising creative by taking advantage of unique, first-to-market ad units on the larger netbook screens.

"For too long now we've been witnessing legions of great apps which have failed to generate sustainable revenue based primarily on the structure of the store and limited ad delivery platform," said Mojiva, Inc.'s CEO, Dave Gwozdz. "mOcean Mobile's powerful ad serving platform will give developers more control of ad revenue. In addition, we are encouraged by the vast developer community which, when combined with unique creative ad units on these larger mobile devices, is sure to generate great media spend from top brands."

A unique benefit to Intel AppUp advertisers is the wide range of ad units available, set to increase user engagement, direct response and ongoing interest in the advertiser's brand. In addition to standard graphical banners, several unique rich media options will be available. This open and unrestricted app exchange can help bring together the talents of the best agencies, marketers and brands.

"The mOcean Mobile SDK provides Intel AppUp developers with a very straightforward way to generate ongoing revenue for their free applications," said Scott Apeland, Director, Developer Network, Intel. "Intel and Mojiva are working together to grow revenue opportunities for both advertisers and developers. This initiative helps lay a solid foundation for monetization, as we expand the AppUp center beyond netbooks to other mobile devices in the future."

Geared towards the tech-savvy consumer market, the Intel AppUp center is a simple, secure, one-stop hub for finding, choosing, downloading and managing netbook applications across categories such as entertainment, games, utilities and more. The Intel AppUp center is available today from www.appup.com and from electronics retailers including Best Buy, Dixons (UK), Croma (India) and the upcoming launch of computer manufacturer Asustek. 

ABOUT mOcean Mobile
mOcean Mobile is the leading independent mobile ad serving and analytics platform, currently managing billions of ads for mobile websites, ad networks and applications. mOcean Mobile is a subsidiary company of Mojiva, Inc. and is headquartered in New York City.

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