June 26, 2008 14:30 ET

Mo'Jiva Serves Over 70M Ads and Holds 120M in Inventory Sixty Days After Launch

New Platform Meets Demand for Utility and Innovation in Mobile Web Advertising

MORGANVILLE, NJ--(Marketwire - June 26, 2008) - Mo'Jiva, a new mobile web advertising platform that launched in the beginning of May to simplify the creation and delivery of location-based hyper-targeted contextual mobile ads, has reached a milestone of serving more than 70M ads and holding over 120M in advertising inventory in the sixty days after launching its services.

Serving the next generation of mobile media publishers and advertisers, Mo'Jiva provides feature-rich self service mobile ad delivery that is producing industry standard or better results for a host of campaigns run to date.

"We are pleased with Mo'Jiva's self-service mobile ad network and tools," said David Chang, VP of Marketing of SnapMyLife, a rapidly growing mobile social media site that enables consumers to view photos from around the world on their phones. "Mo'Jiva has built a platform that's easy-to-use and quick to set up."

The platform toolkit includes an Integrated Self-Service Location-Based Mobile Ad Delivery toolkit, page builder, real-time reporting and mobile campaign management. Mo'Jiva delivers a full-service location-based mobile advertising solution for end-users (self-service advertisers), publishers, and advertising agencies alike. Mo'Jiva also features a mobile design studio which can help clients easily transition into mobile with new or existing content.

About Mo'Jiva

Mo'Jiva is a super-easy, one-stop solution for advertisers and publishers who want to break into the mobile advertising market. It's simple to use, simple to manage and gives unprecedented accuracy and control over mobile campaigns. The Mo'Jiva Self-Service Ad Delivery toolkit allows advertisers to create efficient mobile campaigns and deploy mobile-compatible landing pages on-the-fly to promote their products and services. Clients enjoy the ability to effectively reach a specific audience via a number of targeting capabilities including location-based technologies, device characteristics, time and content & context. Mo'Jiva publishers effectively monetize their mobile content by displaying premium mobile ads, while partner brands and advertising agencies deliver meaningful, integrated mobile advertising campaigns through the mobile design studio and the fantastically-simple, full-service campaign management suite.

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