SOURCE: MOKO Social Media Ltd

MOKO Social Media Ltd

July 20, 2015 08:30 ET

MOKO Appoints Managing Editor of Blue Nation Review

MOKO Appoints Tim McCaughan as Managing Editor of Blue Nation Review

SYDNEY, AUSTRALIA--(Marketwired - Jul 20, 2015) - MOKO Social Media Ltd (ASX: MKB) (NASDAQ: MOKO)

Highlights

  • Former CNN leader with a track record of maximizing digital political news readership

  • Award-winning journalist with an extensive political reporting background and experience in the development of sponsored content

MOKO Social Media is pleased to announce the appointment of Tim McCaughan as Managing Editor to its political news and conversation platform, Blue Nation Review (BNR). Mr. McCaughan has a proven track record in the political sector and will lead all day-to-day editorial operations and the development of sponsored content.

As of June 2015, BNR had 4.4 million highly engaged Monthly Unique Visitors, and a recent analysis undertaken by TrackMaven found that against its competing liberal democratic competitors, BNR drove approximately 40% of engagement on Facebook.

"Blue Nation Review is being recognized as a highly trusted and engaging source for political news, and we continue to see significant user engagement and growth," said Ian Rodwell, CEO of MOKO. "Tim McCaughan is a proven veteran news producer with a track record of taking readership to new heights and innovating news platforms. His addition will support BNR's rapid growth and open doors for the development of sponsored content, a form of premium advertising."

Mr. McCaughan comes from an extensive journalism background after more than two decades of covering stories in Washington D.C. and around the world. This includes directing CNN's White House Unit where he covered the last three US presidents in more than 40 countries and all 50 states over 11 years. CNN Washington's digital efforts at the Political Ticker hit new heights in readership and innovation under his leadership. Mr. McCaughan's trophy shelf includes an Eppy Award, Webby Award, Peabody Award, DuPont-Columbia Award, and National Emmy Committee Recognition.

"BNR is quickly becoming the go-to social platform for top political news as it happens, and I am very much looking forward to jumping right in," said Tim McCaughan. "I am excited to see BNR extend and reach new audiences, and see it become the ultimate political news and commentary resource."  

About Blue Nation Review

Such talented writers and influential journalists as MSNBC's Jimmy Williams, Social Justice Advocate Goldie Taylor and others offer up a hip, irreverent skewering of the latest news every day at bluenationreview.com, distributed on web and via BNR's app and social media channels. Quickly becoming the leading source for snarky, sassy and trusted progressive commentary, with an audience base that is becoming one of the fastest growing in the political media space, BNR engages millions of readers across the U.S in a national conversation.

About MOKO SOCIAL MEDIA Limited

MOKO Social Media is at the forefront of the next generation in social media and publishing, providing innovative products and content to enable communities to engage and interact. MOKO is a platform publishing company that provides tailored content for high value, niche user groups. Mobile devices, including cell phones and tablets, account for 90 percent of user engagement.

MOKO is currently targeting students, political supporters and active lifestyle participants: communities that share common interests and need to engage regularly and efficiently. MOKO aims to capture these audiences by becoming their destination of choice for information and interaction. It does this by creating highly relevant and exclusive content, and by providing the platforms that enable the communities to consume and share the content seamlessly across devices.

MOKO then generates revenue from sponsorship, content syndication, social network distribution, advertising and other monetization of the platforms.

This integrated approach gives MOKO unique exposure to attractive markets that can be leveraged for revenue and growth. As MOKO grows there are clear synergies across different products, as well significant opportunities for cross promotion and diversification.

MOKO's Monthly Unique Visitors (MUV's) were 10.1 million as at June 2015 and its' Monthly Social Reach (MSR) is currently around 179 million people. MOKO aims to reach 10-15 million MUV's by the end of 2015. MOKO is listed on NASDAQ (MOKO) and the Australian Securities Exchange (MKB).

Note

This announcement is for informational purposes only and is neither an offer to sell nor an offer to buy any securities, or a recommendation as to whether investors should buy or sell.

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