January 29, 2015 03:30 ET

MOL Group Selects CBX for New C-Store Design

CBX to Design a New Scalable Store Prototype to Cross Cultures and Trading Borders

NEW YORK, NY--(Marketwired - Jan 29, 2015) - CBX, the brand agency and retail design consultancy based here, has been retained by MOL, the Budapest, Hungary-headquartered oil and gas corporation, operating over 1,700 service stations in 12 central and southeastern European countries, to consult on a number of design and strategic initiatives.

 Over the years, MOL Group's store count has grown through acquisition. As a result, the company consists of a group of branded networks doing business under a number of nameplates. While the company has already developed a design solution to unify its forecourt, pumps and canopy design, CBX was charged with creating a flexible store prototype for MOL's expansive network of service stations. "We will be working to create a design that respects and reflects the cultures, languages and geographies of MOL Group's diverse trading area," said veteran c-store designer Joseph Bona, CBX president of branded environments.

 Beyond design and identity, CBX teams will assist MOL in developing criteria for scalability, helping the company determine what size store and product mix are best suited to the demographics of a particular market or locale. In connection with that, the firm will work with MOL to develop an overall c-store offer. This will include food-to-go fare as well as traditional c-store offerings.

"This challenging assignment reflects the global nature of today's changing c-store industry," Bona noted. "It's an exciting take on the future of this market segment. In the end, the store and the offer will reflect the global changes shaping this ever-evolving industry, but still be tailored to meet the needs of local customers."

 "Based on the solid track record of the CBX brand agency, we believe that they are a great partner for us to create best-in-class service stations, delivering excellent and relevant customer offers," said Lars Höglund, SVP of MOL Group Retail.

About CBX

CBX specializes in creative marketing services including: branding, retail design, packaging and promotional programming. The company, with its current staff of more than 160 employees, was founded in 2003 and has a client base that includes: Dr Pepper Snapple Group, General Mills, Kimberly-Clark, Scotts Miracle-Gro, A&P, Pathmark, Saks Fifth Avenue, Lord & Taylor, Shinsegae, Walgreens and Wawa. In addition to its New York City headquarters, CBX has offices in Minneapolis and San Francisco. CBX was named a "Design Firm of the Year" in Display & Design Ideas magazine's 2013 Portfolio Awards.

MOL Group is an integrated, independent, international oil and gas company, headquartered in Budapest, Hungary. It has operations in over 40 countries and employs almost 29,000 people worldwide. MOL's exploration and production activities are supported by more than 75 years' experience in the hydrocarbon field. At the moment, there are production activities in 8 countries and exploration assets in 13 countries. The Group operates four refineries and two petrochemicals plants, under integrated supply chain management, in Hungary, Slovakia and Croatia. MOL Group also owns a network of over 1,700 service stations service stations across 12 countries in Central & South Eastern Europe.