Molson Canada

Molson Canada

November 22, 2006 15:12 ET

Molson Ad Campaigns Win CASSIES Awards

TORONTO, ONTARIO--(CCNMatthews - Nov. 21, 2006) - Two Molson brands, Rickard's and Canadian, have both been honoured with a prestigious award for their advertising campaigns. The ceremony took place November 16 at the 10th annual CASSIES Awards Gala, held in Toronto and Montreal. Created in 1993, the CASSIES are the only awards in Canada recognizing demonstrated commercial efficiency in advertising, supported by the publication of thorough cases.

With its advertising campaign L'Ame du pub / Pint of Glory, Rickard's proudly won a bronze medal in the category Off To A Good Start of the CASSIES Awards. Canadian also received a bronze award in the same category for its campaign entitled Molson True Canadian Taste.

As underscored by Mark Hunter, Chief Commercial Officer at Molson, "In partnership with premier advertising agencies, Molson develops powerful and creative advertising campaigns consistent with current trends and in tune with what appeals to consumers. We are extremely proud of the honours we received at the CASSIES Awards Gala".

To view award winning advertising campaigns by Rickard's and Canadian or for more information on the CASSIES Awards, please visit their website at www.cassies.ca.

About Molson Canada

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson Canada is proud to be the nation's preferred brewer. The company proudly offers the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft and Foster's Lager. Molson employs 3,500 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Canada is part of the Molson Coors Brewing Company.

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