Molson Canada

Molson Canada

December 07, 2007 13:12 ET

Molson and Employees Support Canadian Troops Worldwide

200-year tradition continues with global shipment of Molson Canadian for the holiday season

TORONTO, ONTARIO--(Marketwire - Dec. 7, 2007) - In a continued show of support for Canadian troops stationed throughout the world, Molson will once again ensure that soldiers will enjoy a cold Molson Canadian during the holiday season.

Molson is proud to play our part by donating Molson Canadian to our troops stationed not only in Afghanistan, but all around the world - in Africa, the Balkans, the Caribbean, the Middle East, Southwest Asia, and the Arabian Gulf Region. The beer is designated for special occasions set to take place on Canadian Bases such as Christmas and New Year's Eve, when off-duty soldiers can partake in the season's festivities.

"We want to acknowledge, in our own way, all the Canadian troops stationed around the world," said Kevin Boyce, President and CEO, Molson. "We are proud to continue a long-standing tradition of supplying support to our troops by sending Molson Canadian cheer to those who are working so hard every day to make a difference for us back at home."

In addition, Molson is donating 3,000 custom-designed duffle bags - one for every single deployed troop. The bags will be included in holiday care packages sent by the Department of National Defense's Operation Santa Claus program.

"Molson has, for many years, supported members of the Canadian Forces deployed to various locations around the world and their families waiting at home in Canada," said James Peverley, Director, Deployment Support for the Canadian Forces Personnel Support Agency. "Through donations of beer to the troops in Afghanistan and participation in programs such as Operation Santa Claus and Military Family Resource Centre events, they have helped to boost the morale of soldiers and their families. The Canadian Forces appreciates this visible support to our troops."

Molson and its employees continue a long-standing tradition of support through a variety of initiatives:

Recreation Facility at CFB Halifax

Molson will fund and support the construction of a multi-purpose recreation facility at Canadian Forces Base Halifax (Shearwater). The project will provide a facility for ice hockey, ball hockey and a skating park for the Canadian military forces.

Tickets For Troops

Molson joined the Edmonton Oilers in a program called 'Tickets For Troops' that allowed the club's season ticket holders to donate their tickets to members of the Canadian Forces stationed at CFB Edmonton for the Oilers home game on November 24. More than 5,000 tickets were donated. Molson was the largest contributor, donating over 100 tickets. All donated tickets were distributed to active members of the Edmonton Garrison and their families.

Employee Support

In partnership with The Docks, a bar in Edmonton near the garrison, Molson sales representative Ryan St. Peter created his own in-bar Red Fridays promotion to raise money for the Military Family Resource Centre (MFRC) in support of families of deployed troops from the area. St. Peter's efforts raised $5,000 - one dollar from every Molson product sold on a Friday over a four-month period. Through Molson's Matching Gifts Program, the company donated an equal amount for a total of $10,000 for Edmonton's military families.

A History of Support

Supplying support to Canadian troops has been a tradition at Molson as far back as the late 1700s when John Molson served his country as a politician in peacetime - and as a soldier during war. Throughout the War of 1812-14, Mr. Molson - the force behind the establishment of the country's first commercial steamboat enterprise - enlisted in the force along with two of his sons and dedicated his steamships to the service of the Crown. The Swiftsure was the first steamship to be used in war.

About Molson

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be the nation's preferred brewer. The Company proudly offers the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, Foster's Lager and Tiger. Molson employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson is part of the Molson Coors Brewing Company.

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