Molson Coors Canada

Molson Coors Canada
Molson Canadian 67

Molson Canadian 67

January 17, 2011 09:57 ET

Molson Canadian 67 Now Available in Quebec

Specially brewed to contain only 67 calories

MONTREAL, QUEBEC--(Marketwire - Jan. 17, 2011) - Molson Coors Canada proudly announces the Quebec launch of Molson Canadian 67, a clean, crisp and fresh tasting beer specially brewed to contain just 67 calories per bottle, which is about half the calories of a glass of wine or single mixed drink*. Boasting an alcohol content of just 3%, Molson Canadian 67 is the first low calorie beer in the country.

According to a survey conducted by Molson Coors Canada with 2000 light beer drinkers across Canada, 61% of respondents indicated that calorie content was an important consideration when choosing alcoholic beverages. However, only 39% said that they always or sometimes know the calorie content of the beer of their choosing. 

"Quebecers are increasingly sensitive to the calorie content of the products that they consume. Molson Canadian 67 represents an enlightened choice for active individuals who are mindful of what they eat and who are seeking a great tasting lager with only a fraction of the calories of other alcoholic beverages," stated Gayle Padvaiskas, Director, Molson Brands.

With just 67 calories per 341 ml bottle, Molson Canadian 67 compares favourably to wine and other popular drinks:

  • Glass of chardonnay (180 ml, 6 oz): 138 calories

  • Glass of shiraz (180 ml, 6 oz): 130 calories

  • Bloody Caesar (165 ml, 5.5 oz): 157 calories 

  • Gin/vodka tonic (210 ml, 7 oz): 180 calories

  • Rum and coke (210 ml, 7 oz): 193 calories

  • Vodka cranberry (210 ml, 7 oz): 214 calories

  • Piña colada (180 ml, 6 oz): 297 calories

  • Mojito (150 ml, 5 oz): 169 calories

Molson Canadian 67 owes its rich colour and creamy foam to the blend of 100% Canadian two-row malted barley, the touch of wheat and four different varieties of hops which together impart a subtle herbal aroma.

Molson Canadian 67 is available as of today in grocery stores, convenience stores and bars across Québec. 

*Calculation based on average quantities (180 ml (6 oz) glass of wine or average quantity of a single mixed drink). For details log on to molsoncanadian67.ca

About Molson Coors Canada

Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., U.K and Asia. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry, Rickard's and Molson M. Molson also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, and Foster's Lager. Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner.

For further information: www.molsoncanadian67.ca or www.molsoncoorscanada.com.

Contact Information

  • Source:
    Molson Coors Canada
    Valerie Molenaar
    Manager, Communications
    or
    Information:
    Morin Public Relations
    Monica Pelletier
    514-289-8688, extension 238
    monica@morinrp.com