Molson Coors Canada
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Molson Coors Canada
Molson Canadian

Molson Canadian

April 01, 2010 06:30 ET

Molson Canadian Unveils World's First 4D Beer: Molson Canadian 4D

It's like 3D beer, only better

TORONTO, ONTARIO--(Marketwire - April 1, 2010) - 

Editor's note: A photos for this release is available on Marketwire's website.

The global explosion of 3D technology, from films like Avatar, to live sports broadcasts and consumer technology has inspired a world first in the beverage category: introducing Molson Canadian 4D, the world's first 4D beer.

"This is innovation with a capital "I", exclaimed Geoff Noslom, head of R&D at Molson Coors Canada, as he unveiled the new beer at a press conference in Toronto. "For generations Molson has brewed beer that Canadians love to drink. Molson Canadian 4D is a giant leap forward. We've created a beer that can actually anticipate you buying it!"

Leveraging the power of the fourth dimension, known in science and math circles as time, is what makes Molson Canadian 4D revolutionary. Developed in a top secret brewing bunker located underneath its Toronto brewery, Molson brewers spent months alongside acclaimed astrophysicists and mathematicians from around the world to break through the 3D barrier and develop proprietary technology that enables the beer to anticipate your drinking need. Further to that, once stored in your fridge, the beer's sensors can anticipate you reaching for it, signaling almost magically for it to open itself and be there waiting for you to drink.

The beer recipe itself remains unchanged. Made using Canadian water, Prairie barley and no preservatives, Molson Canadian continues to be a leader in the Canadian beer landscape.

The beer will be formally launched into the Canadian market at a special Canada Day celebration in Ottawa later this summer.

To learn more about the product, please visit Facebook.com/molsoncanadian for additional details.

ABOUT MOLSON CANADIAN:

Molson Canadian lager has been a staple in the Canadian beer landscape for over fifty years, providing generations of Canadians with clean, crisp refreshment. Made using Canadian water, Prairie barley and no preservatives in six locations across the country this award-winning beer is recognized as a symbol of Canadian beer distinction around the globe. With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be the nation's pre-eminent brewer.

A photos for this release is available on Marketwire's website at the following address: http://www.marketwire.com/library/20100331-4d_800.jpg

Editor's note: This is an April Fool's Day press release.

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