April 06, 2006 08:00 ET

Molson Coors Partners with CAS For Customer Relationship Management Project

ATLANTA and KAISERSLAUTERN, Germany--(CCNMatthews - Apr 6, 2006) -

CAS, the leading global provider of enterprise sales and marketing applications for the Consumer Products industry, today announced that Molson Coors Brewing Company has selected CAS' CPWerx™ as their solution for a multi-channel Customer Relationship Management (CRM) project in Canada.

The decision to partner with CAS follows an extensive global selection program led by Molson Canada, and supported by a cross-functional selection committee that included representatives from Coors Brewing Company in the United States and Coors Brewers Limited in the United Kingdom.

Molson Canada, a division of the Molson Coors Brewing Company, offers the most popular brands in Canada and has an award-winning portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, and Miller Genuine Draft.

The CAS CRM initiative will ensure that Molson Canada maintains its position at the forefront of Sales best practices, and as the clear market leader in the Canadian brewing market. CPWerx™ 6.0, including integrated Reporting & Analytics, will be deployed to Sales teams and support personnel serving both the on-premise and off-premise markets across Quebec, Ontario, and Western Canada and will help Molson Canada to operate as effectively and productively as possible.

"We are absolutely delighted to have been selected by Molson Coors," said Adrian Goodliffe, Global Vice President Sales, CAS. "Out-of-the-box functionality and embedded industry best practices make CPWerx a compelling proposition for the optimization of demand side processes, and our selection reinforces our position as the right partner for CP companies."

About CAS

CAS is the leading, global provider of demand side management solutions for the Consumer Products industry. With more than 20 years of industry specific experience, CAS has unrivalled expertise in delivering solutions that implement and manage profitable growth across the customer facing enterprise. By integrating closed loop business processes throughout the nine modules of its solution, CPWerx supports the full spectrum of sales and marketing enterprise wide - including Trade Promotion Management, Field Sales Management and Category Management. CAS customers include leading Consumer Products companies worldwide such as Beiersdorf, Campbell Soup Company, Coty, Danone, Del Monte Foods, Electrolux, Heineken, Henkel, Kraft Foods, Miller Brewing, and Minute Maid. CAS has global headquarters in Germany with affiliate offices in North America, Europe, Asia and Australia. For further information please visit

About Molson Coors

Molson Coors Brewing Company is one of the world's largest brewers, with combined annual volume of more than 48 million hectoliters and net sales of more than US$5.6 billion. Molson Coors is a leading brewer in Canada through Molson Canada and in the U.K. through Coors Brewers Ltd., and has a growth profile in the U.S. through Coors Brewing Company. Founded by pioneering families and tracing its roots back to 1786, Molson Coors Brewing Company has over 11,000 employees worldwide, 10 breweries in three different countries, and a broad portfolio of over 40 brands, including Molson Canadian, Coors Light and Carling. For further information please visit

CAS and CPWerx are trademarks of CAS Systems of America. Other product or service names mentioned herein are the trademarks of their respective owners.

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