Molson Canada

Molson Canada

July 18, 2007 11:30 ET

Molson: Country's Oldest Brewer Takes the Stage at Ed Fest 2007

Edmonton's oldest entertainment and events provider welcomes Molson to list of key sponsors

EDMONTON, ALBERTA--(Marketwire - July 18, 2007) -

Attention: NEWS DIRECTOR

Northlands, Edmonton and north-central Alberta's foremost and oldest provider of exhibition and gaming facilities, is pleased to announce the addition of Molson to their key sponsorship group.

Molson has committed to a two-year sponsorship agreement, beginning this year, with the ED Fest Music Festival at the 2007 edition of Edmonton's Capital EX. As a key sponsor of two of the city's most anticipated summer events, Molson Canadian Rocks presents ED Fest, which will bring popular artists - including Finger Eleven, Chantal Kreviazuk, 'Weird Al' Yankovic and Sloan - along with many others to the festival. The 10-day music extravaganza is part of Capital EX, which runs from July 19-28.

"The addition of Molson as one of our key sponsors is very significant and helps us elevate these great events," said Laura Gadowsky, Northlands director responsible for Capital EX. "We've worked with Molson in the past, so I know it will be wonderful to have them on board once again as we look forward to the next two years."

Through this sponsorship, Molson will be the official beer partner at all Northlands venues and notable events, including the Canadian Finals Rodeo, Farmfair International, as well as at Edmonton's Chuckwagon Derby, Global Connections and Northwest Originals, all part of the Capital EX festivities.

"We're proud to sponsor these events," said Mike Ross, Vice President for Western Canada at Molson. "Northlands and Molson both have deep roots in this country, and an ongoing commitment to supporting local communities. It's a great opportunity for us to be a part of their long-standing western entertainment traditions."

About Northlands

Northlands rocks this city with 2,500 events each year that attract over four million visitors. Think Canadian Finals Rodeo, Farmfair International, Capital EX, the best of horse racing, headliner concerts, international events and all the trade shows you can handle. Visit northlands.com to find out more.

About Molson

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be the nation's preferred brewer. The Company proudly offers the most popular brands in Western Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Rickard's and Pilsner. Molson Canada also partners with other leading brewers to offer such global brands as Heineken and Miller Genuine Draft. Molson employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Canada is part of the Molson Coors Brewing Company.

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