Molson Canada

Molson Canada

April 20, 2007 13:30 ET

Molson Helps Grow High Prairie Arena: Brewer Donates $6,500 Towards Completion of Second Ice Surface

HIGH PRAIRIE, ALBERTA--(CCNMatthews - April 20, 2007) - Canada's oldest brewer today donated $6,500 towards the completion of a second ice surface at the Gordon Buchanan Recreation Centre during a celebrity shootout.

Molson donated the funds for the second rink the as part of a fun, hockey shootout at the rec centre where the brewer donated $1,500 for every goal scored by a select community leader. Goal scorers included local VIPs deputy mayor Arnold Aarts, Reeve Myler Savill of the District of Big Lakes, MLA Pearl Calahasen and High Prairie Sports Complex Society president Laurie Keay.

"Molson is more than just Canada's oldest brewer - we are a community builder," said Molson sales rep Ryan Avery. "There is no better way for Molson to help build community spirit than to help build a community centre, especially one where so much great Canadian hockey can be played."

Molson is a true fan and proud sponsor of all levels of hockey across Canada from the national men and women's Olympic teams, to NHL teams like the Edmonton Oilers, to local rec hockey.

"Being a community builder means more than just sponsoring the big leagues," Avery said. "It also means being part of the heart and soul in every town where Molson and its employees live, work and play - and we're proud to play our part here in High Prairie."

The funds will go towards the second ice surface, which is just one part of the multi-use facility expected to open in September 2007.

In today's shootout-for-dollars, each of four select community VIPs took a turn scoring on Avery on a breakaway, just as in an NHL shutout. Molson donated $1,500 for each goal scored by one of the four VIPs. After the shootout, Avery presented the $6,500 cheque - along with an oversized commemorative puck - to deputy mayor Aarts.

"We might have scored all the goals today, but Molson scored the biggest one of all for High Prairie," Aarts said. "In expanding the rec centre, we are constructing more than a just a better building, we are building a better community - and we are happy to have Molson be a part of it."

"Thank you to Molson for its donation today," Reeve Savill said. "On behalf of all Big Lakes residents, we appreciate companies like Molson who participate with donations that assist our community to build facilities that benefit all our residents."

"Molson's donation will mean a lot to the town and to community spirit in High Prairie and region," added Pearl Calahasen, MLA for Lesser Slave Lake.

Fort McMurray-Athabasca MP Brian Jean could not attend in person but sent his greetings on behalf of the Government of Canada.

"Congratulations to Molson for developing a very innovative, fun way to raise funds for this venue," Jean said from Ottawa. "I am pleased that Molson is continuing its tradition of community participation by donating to the Gordon Buchanan Recreation Centre."

The Gordon Buchanan Recreation Centre is a multi-use facility in partnership between the Town of High Prairie and the Municipal District of Big Lakes. The $5.2-million centre will house a second ice surface and performing arts centre and will be home to hockey, figure skating and general public use. The gym will be a new home to several dance groups and seniors activities.

High Prairie is a city of about 2,500 people about 350 kilometres northwest of Edmonton.

About Molson

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to play its part in communities across Canada. With an emphasis on helping Canadians aged 19-29, Molson is proud to support the development of active lifestyles, healthy communities and skills improvement in communities coast-to-coast. For more information on fund eligibility and allocation, visit

Molson operates six breweries, including one in Edmonton that is the oldest continuously-used brewery in Western Canada. Molson also invests in communities across Western Canada through sports and entertainment sponsorships. In addition, Molson's charitable programs include the Molson Donations Fund, its employee gift-matching program and MVP, the new Molson Volunteer Program that gives each employee a paid day's leave to volunteer for a community cause.

Contact Information

  • Media Contact:
    Jeff Gaulin
    Director, Government & Public Affairs
    Cell.: 403-461-6357