Molson Canada

Molson Canada

April 03, 2007 12:00 ET

Molson Kicks Off Partnership with Hamilton Tiger-Cats

4-year deal confirms brewer's commitment to local community

HAMILTON, ONTARIO--(CCNMatthews - April 3, 2007) - Molson and the Hamilton Tiger-Cats today announced a 4-year partnership between Canada's oldest brewery and one of the country's most popular CFL clubs.

Molson, which also partnered with the team in the early nineties, returns to become the official beer sponsor of the team as they enter their 58th season at Ivor Wynne Stadium.

"Both the Tiger-Cats and Molson have a long-standing connection with sports fans in Canada, so it's very exciting to be able to support the team for the next four years," says Rick Tousaw, Area Vice President, Molson. "Canadian football is a passion for so many people in Hamilton - it's a special opportunity and we're proud to play a role in promoting the team in this great city."

Tiger-Cat fans will be tapping into Molson Canadian when the Tiger-Cats kick off their 2007 season on Friday, June 22 against the Winnipeg Blue Bombers.

"This franchise has a tradition of pride and excellence, which is why it's a pleasure to welcome Molson to the team," says team President Scott Mitchell with the Tiger-Cats. "They have supported us in the past and it's a huge boost to our team and fans to welcome them back."

Molson has supported the CFL and has been a sponsor of the Grey Cup since 1993. Coors Light is also the official sponsor of this year's Grey Cup, which will be played in Toronto this fall.

About Molson Canada

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson Canada is proud to be the nation's preferred brewer. The company proudly offers the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, Foster's Lager and Tiger. Molson operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Canada is part of the Molson Coors Brewing Company.

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