Molson Coors Canada

Molson Coors Canada
Molson M

Molson M

February 22, 2011 09:45 ET

Molson M, the World's Only Microcarbonated® Lager is Now Available Across Canada

Won the 2010 Canadian Brewing Award Gold medal for North American Style Premium Lager

MONTREAL, QUEBEC--(Marketwire - Feb. 22, 2011) - One of Canada's top new beers is now available from coast to coast, as Molson M expands across the country this week. Molson M won gold in the North American Style Premium Lager Category at the 2010 Canadian Brewing Awards, a competition that saw 390 entries into a blind taste test, the largest such competition Canada has ever hosted.

"Lager's have always been very popular in Canada, and this is one of the best new lagers I've tasted in a very long time." says Steve Riley, one of only about a dozen certified cicerones in Canada. "Molson M is very malt-forward in flavour with little hop bitterness. It has a unique, one-of-a-kind smoothness that can easily be described as cream."

Developed in Montreal, Molson M is a true innovation in brewing standards, specially created for Canadian beer drinkers looking for an authentic, quality lager (4.9% alcohol/volume) with an easy drinking taste. The world's only Microcarbonated® lager, is now expanding across Canada this week.

"With its unique brewing process, we are convinced that Molson M will satisfy the tastes of the most demanding beer drinkers," said François David, Molson M Senior Brand Manager. "As Molson M was introduced in Quebec and the Maritimes the feedback from drinkers was very positive, and we're now proud to share it with Canadians from coast to coast."

Molson M is infused with selected hops to provide a subtle floral aroma and impart the perfect balance of bitterness and a refreshing, drinkable taste. Beer lovers will taste a touch of roasted caramel malt which establishes a distinct, sweet, clean tasting lager that is golden in colour. Molson M will be available in British Columbia and Alberta on February 17th, in Saskatchewan on the 18th, in Manitoba on the 19th and Ontario on the 21st.

About Molson Coors Canada

Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., U.K. and Asia. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, and Foster's Lager. Molson Coors Canada employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner.

Contact Information

  • Paradigm Public Relations
    Gina Kohn
    416-203-2223
    gkohn@paradigmpr.ca
    or
    Source:
    Molson Coors Canada