Molson Canada

Molson Canada

June 27, 2008 11:36 ET

Molson Opts for Recyclable Plastic Glasses: With Quebec Festival Season Fast Approaching, Brewer Bans No 6 Plastic Glasses

MONTREAL, QUEBEC--(Marketwire - June 27, 2008) -

Editors Note: A photo for this release will be available via Marketwire on the picture wire of The Canadian Press.

Anxious to do its part to protect the environment, Molson today announced that the company would henceforth use No 1 recyclable polyethylene (PET) plastic glasses at events across Quebec where company brand products were being sold. The new glasses, widely accepted by municipal recycling facilities in the province, have been chosen to replace the No 6 polystyrene plastic glasses traditionally used by the brewing industry.

"As industry leader, we believe that it is incumbent upon us to reduce our environmental footprint by minimizing the quantity of waste we produce, and by recycling and reusing materials whenever possible," explained David Bourget, Director, Trade Marketing and Events with Molson. "We are confident that consumers will be highly receptive to this initiative and, in turn, do their part by disposing of these glasses in the recycling bins provided for this purpose at Molson-sponsored events."

Consortium Echo-Logique, a social economy enterprise with expertise in the environmental management of residual waste for large festivals, insists on congratulating Molson's initiative. "This change will have a significant impact on the environment since tens of thousands of beer containers will avoid landfills", states Stephane Leclerc, Executive Director for Consortium Echo-Logique. "This announcement from Molson is tremendous news for us. It is the proof that by raising awareness with key actors, things can change."

Each year, Molson sponsors over 300 major events across Quebec and supplies event organizers and promoters with tens of thousands of plastic glasses in which company products are sold.

Claude Dore, Interim Director General for Festival d'ete de Quebec, applauded the move by Molson. "The decision by Molson to opt for recyclable plastic glasses will also allow us to considerably reduce the environmental impact of Festival d'ete de Quebec and other major events which each year draw attendees by the thousands. In addition, Molson's gesture will help position Quebec as a greener province in the eyes of the thousands of visitors from around the world who flock to our cities during these events."

Importance of collective effort

Molson seeks to continually improve overall standards in the matters of energy consumption, as well as water and residual waste management.

Last November, Molson's Montreal brewery received a Canadian Industry Program for Energy Conservation (CIPEC) award underscoring the excellence of the plant's energy efficiency program. In March of this year, the company turned out the lights at facilities across Canada in support of the worldwide Earth Hour initiative. Then on April 28th, the company launched its first ever National Energy Efficiency Week. The latter two activities are part of an in-house program to raise awareness of the importance of conserving energy with Molson's some 3000 employees.

The decision by Molson to opt for recyclable glasses at external events follows in the wake of the elimination of all disposable plastic and styrofoam containers, such as coffee cups, in offices and breweries across the country.

About Molson

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be the nation's pre-eminent brewer. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, Foster's Lager and Tiger. Molson employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Canada is part of the Molson Coors Brewing Company.


MULTIMEDIA AVAILABLE:
http://media3.marketwire.com/em/3463

Contact Information