Molson Canada

Molson Canada
94th Grey Cup in Winnipeg

94th Grey Cup in Winnipeg

November 17, 2006 13:01 ET

Molson "Passes the Bucks" for Charity

Brewer donates $10,000 to CancerCare Manitoba during fun football toss at Manitoba Legislature

WINNIPEG, MANITOBA--(CCNMatthews - Nov. 17, 2006) - Canada's oldest brewer today donated $10,000 to CancerCare Manitoba to kick off Grey Cup weekend.

Molson donated the funds as part of a fun, football-themed event at the Manitoba Legislature that included Premier Gary Doer and Never Alone Foundation chairman Lyle Bauer.

"Molson is more than just Canada's oldest brewer - we are a community builder," said Terry Beck, Manitoba sales manager for Molson, a premier sponsor of the 2006 Grey Cup.

"Being a community builder means more than just sponsoring a great event like the Grey Cup," Beck said. "It also means being part of the social fabric of the communities where Molson and its employees live, work and play - and we're proud to play our part here in Winnipeg."

In the football-themed event at the Legislature, Bauer hiked the ball - with the charity cheque wrapped tightly around it - to Premier Doer, who tossed it over to Beck. Beck then ran for a first down over to Dr. Dhali Dhaliwal and Barry McArton of CancerCare Manitoba, and presented them with the ball and the cheque.

"Our government is proud to support Molson's generous contribution," said Premier Gary Doer. "The Never Alone Program and CancerCare Manitoba are pillars in our community and we are delighted that Molson is showing leadership in strengthening Manitoba's commitment to fighting cancer."

The Never Alone Foundation facilitated the brewer's donation to CancerCare Manitoba.

"Molson's donation was very unexpected but greatly appreciated," Bauer said. "Molson has been a great partner in this Grey Cup and they have demonstrated that they are also very good corporate citizens."

The Never Alone program was launched in February 2005. Bauer was inspired to assist cancer sufferers and their families as a result of his own experience, after being diagnosed with throat cancer in late 2004.

"When I was first diagnosed with cancer I can tell you that in spite of family and friends, I had never felt so alone and unsure of what the future would bring," said Bauer, who has since successfully fought the disease.

The Never Alone Foundation has helped expand efforts to fund cancer-fighting initiatives through CancerCare Manitoba and offer support to Manitobans battling the disease.

"The support of Lyle Bauer and the Never Alone Foundation has added a new dimension to the care provided to cancer patients and their families," said Dr. Dhali Dhaliwal, president and CEO of CancerCare Manitoba. "With its donation, Molson is furthering Lyle's vision - that patients know they are never alone when they have cancer."

"Molson's donation will support cancer research and education efforts to help Manitobans across the province," added Barry McArton, executive director of the CancerCare Manitoba Foundation.

"Cancer touches us all and the support of the community - and companies such as Molson - is priceless," McArton said.

In related Grey Cup Festival news, Molson reminds all football fans going to the Grey Cup game to take city transit as part of the "Molson Free Ride" program announced last week. Molson is paying the fares for football fans going to and from the game on selected routes.

Posters promoting the free-ride program are now up in Winnipeg-area Liquor Marts, bars, pubs, restaurants and hotels. Please check www.winnipegtransit.com for complete details.

About Molson

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be Canada's preferred brewer. The company proudly offers the most popular brands in Canada with an award-winning portfolio of brands, including: Molson Canadian; Coors Light; Pilsner; and Rickard's. Molson also offers Western Canadians a taste of the world's leading global brands through partnerships with Heineken and Miller Genuine Draft.

Molson operates six breweries, including one in Edmonton that is the oldest continuously-used brewery in Western Canada. Molson also invests in communities across Western Canada through sports and entertainment sponsorships. In addition, Molson's charitable programs include the Molson Donations Fund, its employee gift-matching program and MVP, the new Molson Volunteer Program that gives each employee a paid day's leave to volunteer for a community cause.

Contact Information