Molson Canada

Molson Canada

April 23, 2009 16:28 ET

Molson Takes Home Six Prizes at the Packaging Association of Canada's Leadership Awards

MONTREAL, QUEBEC--(Marketwire - April 23, 2009) - Molson is pleased to announce that it took home the Leader Among Leaders Award, as well as honours in five categories at the Packaging Association of Canada's (PAC) annual Leadership Awards. In addition to receiving the top award, Canada's oldest brewery took home Gold and Silver Award nods in the 2009 National Packaging Competition for the Brand Marketing, Decorated Corrugated Fibreboard, Label, Paperboard, and Rigid and Semi-Rigid categories. The awards were handed out at the industry association's gala last night in Mississauga, Ontario.

"In our case-actually sometimes great things come in great packages," says Molson's Chief Brewing Officer, Daniel Pelland. "We're extremely proud to have been honoured by the Packaging Association of Canada's Leadership Awards. Molson's packaging must not only transport, protect and keep our brewery products secure, but it must also play an important role in creating a great brand-consumer relationship. Finally, we would like to congratulate our supplier partner winners for helping us get to where we are today."

Leader Among Leaders Award

For outstanding achievement in several aspects of packaging success: 1) Exceptional technical reproduction and innovation for both graphics and structure; 2) Robust brand identity and package integrity; 3) Outstanding sustainable packaging leadership in extended producer responsibility, long before it was invented; and 4) Globally recognized closed loop system.

Paperboard (Gold Award)
Carling Lager
Customer / Structural Designer: Molson Canada
Graphic Designer: Molson Studio
Pre-Press: Image Pac Graphics
Printer: MeadWestvaco

Rigid and Semi-Rigid (Gold Award)
Coors Light
Customer / Graphic Designer: Molson Canada
Pre-Press: Crown Metal Packaging Graphic Arts Toronto
Printer: Crown Metal Packaging Canada LP

Brand Marketing (Silver Award)
Black Horse Premium Lager
Customer: Molson Canada
Graphic Designer: Molson Studio
Pre-Press / Printer: Image Pac Graphics

Decorated Corrugated Fibreboard (Silver Award)
Coors Light & Molson Export
Customer: Molson Canada
Graphic Designer: Molson Studio, Image Pac Graphics
Structural Designer: Smurfit-Stone Image Pac
Pre-Press / Printer: Annan & Bird Lithographers

Labels (Silver Award)
Coors Light
Customer / Graphic & Structural Designer: Molson Canada
Pre-Press / Printer: Inland Label & Marketing Services, LLC

Recognizing Canadian talent and technical excellence in design, printing, converting, manufacturing and marketing, the PAC Leadership Awards spotlights made-in-Canada achievements in packaging and point of purchase. Every two years, more than 70 judges from the packaging community evaluate more than 200 packages and POP displays entered in several categories. Each entry is evaluated on its own merit against a points scale.

The Packaging Association of Canada is a membership organization often referred to as the voice of the packaging industry. PAC provides a network of regulatory, referral, tech support and employment resources for the packaging community, as well as sustainable packaging leadership in Canada and beyond.

About Molson

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be the nation's pre-eminent brewer. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, Foster's Lager and Tiger. Molson employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast to coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Canada is part of the Molson Coors Brewing Company.

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