Molson Canada

Molson Canada

September 24, 2007 11:28 ET

Molson: Toronto Artist Wins Juried Open Call for City's Annual Overnight Art Installation

Heineken sponsors Michael Bartosik for Scotiabank Nuit Blanche event

TORONTO, ONTARIO--(Marketwire - Sept. 24, 2007) - Michael Bartosik, a Toronto-based architectural designer and artist, has won a Heineken-sponsored open call for Scotiabank Nuit Blanche. The all-night contemporary art event takes place from sundown to sunrise starting on September 29 in various locations across Toronto.

Heineken held an open call to artists across the country. The objective of the chosen work was to engage viewers' imaginations by exploring relationships between people and the city, and to connect audiences with new experiences.

Bartosik's piece reflects his architectural design background: the illuminated geodesic dome is set to become a beacon in the city. In the days leading up to the event, Bartosik will install the dome, constructed from over 300 three-foot fluorescent light tubes, on the south lawn of Trinity Bellwoods Park. At 24-feet in diameter and approximately 14-feet tall, the artwork is designed to be a lens through which onlookers can view the duality of the city and the park.

"The opportunity to participate in such a significant art event in Toronto is extremely rewarding - it's always an honour to have your own art selected through a juried process," says Bartosik. "This has given me a chance to share something inspiring with people at an event that elevates arts and culture in this city."

Bartosik's art installation will be on display in the Heineken-sponsored Zone C, which is located in the city's Queen West area.

"We wanted our sponsorship to honour the essence of Scotiabank Nuit Blanche, which is why we decided to host an open call and fund an installation by an emerging Canadian artist," says Justine Rae, Heineken Brand Manager, Molson. "Heineken believes in the importance of providing inclusive and accessible art-viewing experiences that expose people to new ideas, while encouraging imagination and creativity."

Bartosik has established himself in Toronto through his architectural practice, but is also recognized as an emerging artist whose work has been shown in many exhibits and venues across the city, including makingROOM, YYZ artist outlet, Toronto Free Gallery and Art Metropole.

Scotiabank Nuit Blanche is a free event, designed to make arts and culture more accessible. The event features more than 195 destinations with participation from 125 Toronto museums, galleries, cultural and educational institutions and neighbourhoods, as well as over 150 individual projects.

About Scotiabank Nuit Blanche

From sunset on Saturday, September 29 to sunrise on Sunday, September 30, 2007, the public will rediscover Toronto through Scotiabank Nuit Blanche, a free signature event produced by the City of Toronto. Featured will be 195 contemporary art projects created by more than 500 artists in three distinct exhibition zones throughout the city. For more information the public can visit www.scotiabanknuitblanche.ca or call Access Toronto at 416-338-0338.

About Molson

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be the nation's preferred brewer. The Company proudly offers the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, Foster's Lager and Tiger. Molson employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Canada is part of the Molson Coors Brewing Company.

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