CCL Container

March 29, 2005 11:44 ET

Molson Turns to CCL Container for High-End Packaging for New Brew


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: CCL CONTAINER

TSX SYMBOL: CCL.NV.B

MARCH 29, 2005 - 11:44 ET

Molson Turns to CCL Container for High-End Packaging
for New Brew

HERMITAGE, Pa.--(CCNMatthews - Mar 29, 2005) -

On March 21 Canadians got their first taste of a new kind of lager.
Molson has announced the introduction of Molson Kick, a new beer with
guarana. Guarana is a natural source of caffeine found in South America.
Molson Kick represents the first classic-tasting lager to incorporate
the plant essence, which delivers a crisp, refreshing taste and spirited
character.

The new brew will be introduced throughout Canada in the first aluminum
bottle manufactured by Toronto-based CCL Container, a Division of CCL
Industries, the largest North American manufacturer of rigid aluminum
packaging.

The new 12-ounce bottle features vibrant red and white graphics set
against a brushed aluminum finish. A matching red crown cap adorns the
top. The container shape is similar to that of a traditional glass beer
bottle, however the distinctive properties of aluminum takes the package
to new dimensions, both in appearance and tactile feel.

The sleek, fast chilling aluminum bottle is more than meets the eye. The
unique characteristics of the container serve to protect the quality of
the beverage. Edward B. Martin, vice president of sales and marketing
for CCL Container, states, "The quick-chill effect of aluminum, combined
with re-sealability, recyclability, and durability, are some of the
reasons why CCL's bottle appeals to both consumers and manufacturers
like Molson."

Molson Kick in aluminum bottles will be available exclusively at bars
and clubs across Canada and at Liquor Control Board of Ontario (LCBO)
retail outlets.

"We are very proud to support Molson Kick's introduction to the
marketplace," says Martin. "The launch of Molson Kick in an aluminum
bottle represents the perfect marriage of an innovative product with an
innovative package."

Chill-retention, re-sealability, recyclability and durability-plus a
wide range of decorating and shaping options-are just a few of the
reasons why a growing number of beverage products are now marketed in
CCL's aluminum bottle. From beer, to energy drinks, to on-premise
cocktails, premium liquors, and more, the aluminum bottle provides a new
and distinctive packaging option.

CCL Container is North America's leading manufacturer of recyclable
aluminum packaging for the beverage, food, personal care, pharmaceutical
and household markets. The company's manufacturing facilities are
located in Hermitage, PA, Penetang, ONT and Mexico City, Mexico. All
facilities are ISO 9002 Registered.

CCL Industries is traded on the Toronto Stock Exchange: CCL.NV.B.

For a downloadable version of this release and photo, please visit
http://www.cclcontainermedia.com/pr-MolsonKick.html

For more information on CCL Container, go to www.cclcontainermedia.com

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    CCL Container, Hermitage
    Ed Martin, 203-354-4523
    E-mail: emartin@cclcontainer.com
    203-354-4524 (FAX)
    or
    Press Information:
    Delia Associates
    Ed Delia, 908-534-9044
    908-534-6856 (FAX)
    E-mail: edelia@delianet.com