SOURCE: MomentFeed

December 17, 2015 08:30 ET

MomentFeed Announces Google My Business API Integration to Improve Local Search Optimization

New API Simplifies Management of Location Data for Improved Local Search and Google AdWords Campaigns

SANTA MONICA, CA--(Marketwired - Dec 17, 2015) - MomentFeed, the digital marketing platform that connects brands and consumers at the local level, today announced that the company has become an approved Google My Business API Partner. By integrating Google's API through the MomentFeed platform, the company's national brand clients can access the world's most popular search engine to manage and optimize key local store data such as addresses, hours of operations and photos directly from the MomentFeed platform. 

Google My Business (GMB) allows businesses to create and manage free business listings across Google's network, so consumers can easily find store locations when performing searches in Google Search and Maps. When combined with MomentFeed's existing geo-optimization capabilities, clients can ensure greater accuracy, consistency and local context for each individual, local store when, for example, consumers search for terms like "coffee," "sandwich shop" or "ATM near me."

"MomentFeed's integration with Google demonstrates our deep commitment to premier network partnerships that provide the greatest value for the enterprise," said Robert Blatt, CEO of MomentFeed. "Our work with Google in the integration of this API provides our clients with a distinct advantage over competitors, allowing brands to directly optimize their location data, ensuring more precise and targeted AdWords campaign capabilities as well as more relevant local search results for mobile consumers through the largest search engine in the world."

According to StatCounter, over 90 percent of mobile search in North America occurs through Google making it the largest and most important platform for local search. For national brands that struggle to remain visible under the weight of ever-changing local search algorithms, today's integration offers a scalable and automated solution to the very challenging problem of maintaining accurate brand location data across the digital ecosystem.

In addition to playing a critical role in the accuracy of local searches, particularly on mobile, GMB data enables brands to leverage location extensions in Google AdWords to show business addresses, phone numbers, and map markers with tailored ad text. This is an essential feature for brands that wish to include direct calls to action within those ads such as "Call" or "Directions." According to Google, location extensions can increase paid search click through rates by as much as 10%.

"Managing Google My Business with accurate, comprehensive store data is essential to any multi-location brand and its media agency," said Sarah Stern, VP, Digital Investment for BPN. "MomentFeed's direct API integration with GMB provides this confidence for clients like Applebee's, which enables us to add location extensions to our Google AdWords campaigns. By localizing the search ad unit, consumers are much more likely to respond."

MomentFeed, which is also a member of the recently announced Instagram Partner Program as well as a member of the Facebook Marketing Partner (FMP) program and Foursquare for Business Partner program is the preeminent platform for leading consumer brands to help drive local engagement through paid and earned social and mobile advertising campaigns at scale.

About MomentFeed
MomentFeed is a localized digital marketing platform that allows national brands to connect and engage with consumers at the local level. Using the information that uniquely defines each location our platform automatically localizes Search, Social, Paid and Customer experience to have online interactions drive offline transactions. MomentFeed was founded in 2010 and is headquartered in Santa Monica, California.

For more information about MomentFeed, visit: https://www.momentfeed.com, follow us on Twitter @MomentFeed, Facebook https://www.facebook.com/MomentFeed and join us on Google+ at https://plus.google.com/+MomentFeedSantaMonica

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