SOURCE: MomentFeed

MomentFeed

October 05, 2016 08:30 ET

MomentFeed Enables Snapchat Geofilter Campaigns for Multi-Location Retailers and Restaurants

Geofilters Enhance the Ability of MomentFeed Clients to Engage and Grow Their Millennial and Mobile Customer Base

SANTA MONICA, CA--(Marketwired - Oct 5, 2016) - MomentFeed, the online customer experience management platform for multi-location brands, today announced that it is enabling multi-location brands to take advantage of the power of Snapchat Geofilters to reach Millennials and other Snapchat users. MomentFeed is helping large retailers, restaurant chains and fitness centers unlock the power of their locations to better engage Millennial consumers on one of the world's fastest growing social media platforms.

Roughly 150 million1 people use Snapchat every day, making it more popular than Twitter based on daily users alone. And according to eMarketer, 45% of these users are between the ages of 18 to 242, rapidly making it a primary marketing platform for brands targeting Millennials. Geofilters, however, have proven difficult to manage for brands targeting dozens or even hundreds of stores, venues, or restaurants.

With Snapchat Geofilters, brands are able to create customized filters tied to each store or restaurant location for a specified amount of time. This feature creates a large market opportunity for multi-location brands to directly engage with Millennials. When users share a Snap they show off a unique filter that allows the brand to be introduced into the conversation honestly and authentically. Geofilters are localized, creative, and make brands relevant to users at any given moment while in a specific place. MomentFeed has helped brands verify, manage and continuously update their store's precise location data, including GPS coordinates, since 2010 and it's now making it easy to leverage this same data for national campaigns on Snapchat.

"Snapchat has taken the world of social media by storm and has quickly matured into a valuable marketing tool for brands to localize their content and have meaningful engagement with Millennials," said Robert Blatt, CEO of MomentFeed. "By offering an option to transfer store location information seamlessly to Snap, Inc., we're making Geofilter campaigns part of our paid social media marketing solution that allows large brands to engage with Millennials at the time and place they're most receptive. For multi-location brands looking to attract this younger generation with its tremendous spending power, they'll find that using Snapchat is an effective way to engage these mobile savvy customers."

In addition to offering marketers an easy way to provide Snap, Inc. with precise store locations, the MomentFeed platform also helps brands target consumers at influential moments during their online path to purchase. This includes leveraging all major social media platforms such as Facebook, Instagram, Google, Twitter, and more.

To learn more about how MomentFeed helps brands with regional or national Snapchat Geofilter campaigns, please visit: http://j.mp/2dCaVil

About MomentFeed
MomentFeed is an online customer experience management platform that enables large, multi-location brands to make their nearest location the best choice for every mobile customer. It turns physical stores into a brand's most valuable online assets, helping guide customers along their entire digital path to purchase. Using the information that uniquely defines each location, the platform enables central or distributed management of a brand's store locator, search engine optimization, social media engagement, and paid advertising & media, and online reputation and review management. The platform has directly increased same store sales for multi-location retailers, restaurant chains, banks, auto dealers, insurance companies and other franchised and corporate-owned services. MomentFeed was founded in 2010 and is headquartered in Santa Monica, California.
For more information visit: https://www.momentfeed.com, follow us on Twitter @MomentFeed, like us on Facebook https://www.facebook.com/MomentFeed, and join us on Google+ at https://plus.google.com/+MomentFeedSantaMonica

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1 http://www.bloomberg.com/news/articles/2016-06-02/snapchat-passes-twitter-in-daily-usage
2 http://www.emarketer.com/Article/Millennials-Smile-Snapchat/1012324

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