SOURCE: Unica Corporation

Unica Corporation

January 19, 2010 08:30 ET

Momentum Continues for Unica's Marketing Resource Management Solutions

More Companies Are Turning to Unica Marketing Operations OnDemand to Increase Productivity and Improve Operational Efficiencies

WALTHAM, MA--(Marketwire - January 19, 2010) - Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced continued momentum for its industry-leading, on-demand marketing resource management (MRM) solution, Marketing Operations OnDemand, adding thousands of users across myriad industries worldwide. Recent adopters include the American Medical Association, Avocent, Cosair Memory, Dow Jones, The Jewish Community Center of San Francisco, Old National Bank, PopCap Games, Red Prairie, SVB Financial, Starkey Labs, and VWR International, among others.

"We develop and publish many of the world's most widely played casual video games, including Bejeweled, the most popular puzzle game of the century," said Paula Wong, senior director of PopCap's Creative Lab. "With dozens of projects in the pipeline at any given time -- from brochures and trailer videos to retail packaging and more -- our marketing team must be able to work quickly and efficiently. With Marketing Operations OnDemand, we know we can accomplish our objectives on time, within budget and using fewer resources -- while maintaining the highest level of quality."

More than twenty thousand marketers across six continents utilize Unica Marketing Operations OnDemand daily to accelerate their marketing operations processes. The cost-effective and easy-to-use application offers a rich set of capabilities that enables marketing teams to work more productively and effectively; Marketing Operations OnDemand has helped marketing departments increase productivity by up to 30%.

"Marketing teams worldwide are under increased pressure to not only do more, but do it faster while achieving better results, all without bringing on additional resources," said Kevin Keane, vice president, OnDemand solutions, Unica. "Marketing Operations OnDemand alleviates the daily pressures that marketers face, and today's businesses cannot afford burned-out staffs and slips in project quality, which is why they're utilizing this solution."

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under "Risk Factors", which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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