SOURCE: MyBuys, Inc.

MyBuys, Inc.

November 17, 2010 13:00 ET

Momentum for E-commerce Industry Steams Forward in October

MyBuys Health & Wellness Index Reports Record 43% Increase in Health of Industry Versus 2009

REDWOOD CITY, CA--(Marketwire - November 17, 2010) - MyBuys, the leading provider of personalization for multi-channel retailers, today released the October 2010 edition of the MyBuys E-commerce Wellness Index™. The index measures the overall health of U.S. e-commerce and tracks key trends among retailers. For October, total revenue increased 24%, and more importantly, revenues from full-priced item sales were up 48%, amounting to a record health increase of 43.3% compared to the same month one year ago. The increase is primarily attributed to a large 50% increase in orders without promoted items present.

"Consumers are spending and margins are dramatically improving in e-commerce versus the intense discounting that drove revenues in 2009," said Robert Cell, CEO, MyBuys. "The economic news continues to improve throughout the year and both retailers and consumers alike are feeling more confident about the improving climate ahead of the key holiday shopping season. Our data is showing us that retailers are going to use targeted promotions and discounting less frequently but more strategically this season on specific products in order to drive consumers to buy online and in-store. We know that personalization is a key tactic that has helped retailers to drive success in the past and there is no doubt that shoppers will be looking for more personalized recommendations again this year as they shop during Black Friday and Cyber Monday and into the holidays."

The October 2010 Index also demonstrates the power of personalization as retailers saw a 21% increase in average order values for personalized transactions compared to sales without personalization.

Key Stats: October 2010 vs. October 2009  
MyBuys E-Commerce Wellness Index + 43.3%
Total revenue year-over-year + 23.7%
Total revenues from products sold at list price + 48%
Total revenues from products sold with a discount - 11%
Depth of discounts - 1%
Average Order Value for personalized transactions + 21%
Sept 2010 to October 2010 Industry Health Improvement + 9%

About the MyBuys E-commerce Wellness Index™

The MyBuys Composite Index aggregates total sales, non-promoted sales, discounted sales performance, depth of discounts, AOV and consumer impulse response from our more than 300 MyBuys clients.

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