FisherGirl Inc.

FisherGirl Inc.

May 02, 2005 10:42 ET

MOMS ESCAPE – GONE FISHIN' FOR MOTHER'S DAY

“Super Moms" enjoy body, mind and soul benefits of fishing Attention: Assignment Editor, Lifestyle Editor, Photo Editor, Sports Editor, Travel/Tourism Editor TORONTO, ONTARIO--(CCNMatthews - May 2, 2005) - Editors Note: Picture to accompany this release is available on the CP Picture Service from The Canadian Press.

This Mother's Day women who play the role of "Super Mom" 365 days out of the year deserve a day off. Men have long used fishing, either alone or with the guys, as a means of escape and therapy, putting aside every day issues. So why shouldn't moms also enjoy the healthy benefits of fishing, especially on their special day, since fish don't discriminate as to who catches them?

"Fishing is the antidote to the 21st century's rushed lifestyle and a cure for the pressures of work, hectic home life and fast-paced living," says FisherGirl Inc. (www.fishergirl.com) founder and avid angler, Terri MacKinnon. "Fishing is fun and productive at any competency level, and you don't need expensive equipment or a boat."

Over the past few years, there has been an increased interest from women in fishing. According to the 2000 Survey of Recreational Fishing in Canada, of the 2.7 million active adult anglers in Canada, 25 per cent are women. The numbers of women anglers continue to rise as witnessed by the increasing presence of women in tournaments as well as outdoor nature retreats.

Catching the passion for fishing on Mother's Day is easy, as it offers many benefits.

"Fishing is food for the soul because you are in a soothing environment and connecting with nature," says MacKinnon. "While it can be a quiet solitary activity, it can also be a shared experience with other women. Fishing groups for women are growing, as they offer companionship and a support group, especially for single moms or widows. It also helps develop patience and fine motor skills - women tend to pick up fishing techniques quickly, as they naturally possess patience and fine motor skills - two of the qualities important in fishing."

Learning how to fish like the pros is easier than one may think. Terri MacKinnon shares some of her tips for female beginners:

* Do your research on fishing before you head out - read how-to books, search the Internet for tips and ask tackle shop salespeople how to tie simple lure knots.
* Locate small stocked fishing ponds in your area - they make catching your first fish much easier and fun! Gradually move into fishing along lake shores and creeks.
* Casting is much easier to learn than fly fishing.
* Wear comfortable clothing for easy mobility. Layer your clothing if you go fishing in the early morning as over a couple hours it may get warmer.
* Vests with a number of pockets are excellent for storing scissors, lures, snacks and bug repellent.
* Bring a hat, sunscreen, food and beverages and hand towelletes with you, as fishing can last for a couple hours.
* When catching and releasing fish, soft rubber gloves should be worn so as to not damage the mucous coating on the fish's skin. Make sure the gloves are wet when handling fish.
* Plastic lures are easier to fish with and remove the "ick" and "ouch" factor of handling live bait.
* Make sure your fishing rod is made for your body's functional needs - it has to be lighter than a man's fishing rod and with a smaller handle for a better hand grip so that you don't tire so quickly.

FisherGirl created the Pink Fishing Rod and its line of fishing equipment, apparel and accessories so that women can enjoy fishing in comfort and with success. These products are made for females of all ages, from children to adults, to provide the opportunity to enjoy fishing at any age. Products include, the Minnow fishing rod (ages 2 to 6), Tadpole fishing rod (ages 6 to 12), the Foxy fishing rod (ages 13 to 19), the Mermaid fishing rod (ages 19 and up), the Pearl Fly fishing rod and the Limited Edition Breast Cancer Survival Rod.

For every sale of a FisherGirl product, 10 per cent goes towards supporting the Breast Cancer Society of Canada (www.bcsc.ca). FisherGirl products are available online as well as select retailers across Canada. For more information visit www.fishergirl.com.

About FisherGirl Inc.
FisherGirl Inc. (FisherGirl) is a Canadian-based, privately owned company that develops and markets its own proprietary line of outdoor and lifestyle products for women and girls. FisherGirl's initial product line up focuses on fishing rods, accessories and outdoor wear geared to the millions of female anglers throughout North America. The company is committed to promoting fishing as a healthy lifestyle for women and their families.

IN: HEALTH, RETAIL, SPORTS, TRAVEL, OTHER

Contact Information

  • Margaret Antkowski, Senior Account Consultant, Sacke & Associates Inc.
    Primary Phone: 416-493-5723 ext. 204
    Secondary Phone: 647-221-3977
    E-mail: margareta@sackepr.com