SOURCE: Guud Group, Inc.

Guud Group, Inc.

October 29, 2013 09:00 ET

Moms Turn to to Help Them Find Only the Best Products to Buy for Their Families

SEATTLE, WA--(Marketwired - Oct 29, 2013) - Guud Group, Inc. today announced the beta release of, the first trusted, online information source and curated shopping experience for moms to discover, recommend and purchase products based on new, relevant information to make better decisions about what they buy. 

"As a mom of three, I know first hand the arduous process it takes to make buying decisions, especially for first time moms. The problem isn't the lack of products, reviews and opinions; the challenge is the lack of information that helps us differentiate between products in a meaningful way," said Joni Hanson Davis, CEO and founder of Guud. "Shopping with Guud, moms find the highest rated products based on new product data derived by thousands of new attributes. If a product is not on this site, chances are it is not deemed good by our community."

Over the past year, Guud has been evaluating product data from leading online retailers and found that the most common questions asked by moms include -- Is it toxin free? Does it contain gluten? Does it have PVC? Where is it manufactured? Is it eco-friendly? These qualities were not typically found in standard product descriptions.

"You shouldn't need to spend countless hours researching products or need a PhD in chemistry to figure out if your products are safe, healthy or good," said Davis. "Our site makes it easy to evaluate products in more meaningful ways to make smarter, more confident buying decisions. Because our data is constantly being updated by the Guud team and our community of passionate moms, our experience is authentic, current, and something moms can trust."

About Guud
Guud is the first trusted, online information source and curated shopping experience for moms. Guud curates only the best products as recommended by its users and product experts. For more information, please visit or follow us on Twitter @guud_is.

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