SOURCE: Momsense, Inc.

Momsense, Inc.

August 02, 2016 09:00 ET

Momsense, Inc. Shows Support for National Breastfeeding Awareness Month

Company Shows Community Support and Shares Resources for Breastfeeding Moms

SAN DIEGO, CA--(Marketwired - August 02, 2016) - According to the World Health Organization (WHO), more than 70 percent of women in the U.S. do not follow the recommendations put in place to exclusively breastfeed their babies for their first six months. In an ongoing effort to reduce this number and support breastfeeding mothers, Momsense, Inc. is expanding its outreach and impact for National Breastfeeding Awareness Month.

By sharing valuable insight and resources to educate new and expecting mothers, Momsense, Inc. hopes its involvement in National Breastfeeding Awareness Month will serve as an outlet to give mothers confidence throughout their breastfeeding journey. Throughout the month of August, Momsense's involvement spans from local, to nation-wide events. One of which is its support for "The Global Big Latch On" events taking place all over the world during World Breastfeeding Week, held Aug. 1-7.

A study by National Center for Biotechnology Information revealed that about 50 percent of mothers cited insufficient milk supply as their reason for stopping breastfeeding, which means babies and mothers are missing out on the health and emotional benefits breastfeeding provides. One of the most common questions among new breastfeeding moms is, "Is my baby getting enough breast milk?" However, most women do produce enough milk to nurse their babies successfully. It is estimated that only approximately 5-15 percent of all breastfeeding mothers actually have a low milk supply. Naturally, many mothers feel uncertainty since they cannot physically see how much milk their newborn is consuming.

"In addition to the worry many breastfeeding mothers experience, lactation experts say there are a number of reasons mothers will choose to not breastfeed for the recommended amount of time provided by the World Health Organization," said Momsense CEO, Dr. Osnat Emanuel. "Mothers in the U.S. feel marketing pressure by infant formula companies, lack social support, and work in places that don't encourage breastfeeding. Momsense hopes to educate mothers about the benefits of breastfeeding, and provide resources designed to give them the confidence and comfort they need to successfully breastfeed from day one."

With National Breastfeeding Awareness Month taking place in August, Momsense hopes to educate expecting mothers and help them understand why many mothers choose not to breastfeed, the many benefits of breastfeeding, and the resources available to make breastfeeding a positive and comforting experience.

Concerns over insufficient milk consumption

According to the World Health Organization, infants should be exclusively breastfed for the first 6 months of life to achieve optimal growth, development, and health. However, the following statistics have been recognized:

  • 4,000,000 women in the USA give birth every year
  • 3,200,000 will choose to breastfeed exclusively
  • 1,600,000 women stop breastfeeding because they fear over concerns about insufficient milk

Breastfeeding benefits for both moms and babies

There are dozens of health benefits for moms and babies who choose to breastfeed, but here are a few favorites:

  • Healthier Baby - Breastfeeding a baby reduces his or her risk of developing chronic conditions, such as type I diabetes, celiac disease and Crohn's disease. Incidences of pneumonia, colds and viruses are also reduced among breastfed babies. Additionally, it's more likely that neither the mom or baby will become obese, and both can decrease their risk of various forms of cancer.
  • Healthier Mom - In addition to stronger bones, moms who breastfeed are also known to incinerate up to 500 calories a day from breastfeeding alone. Breastfeeding moms also have a better post-delivery healing process.
  • Environmental - By breastfeeding, parents have less of a need for baby bottles, helping to reduce the amount of plastic waste.
  • Economical - According to a study published in the journal Pediatrics, the U.S. would save about $13 billion per year in medical costs if 90 percent of families breastfed their newborns for at least six months.

How the Smart Breastfeeding Meter can help

To support mothers of newborns and serve as a guide through their breastfeeding journeys, Momsense has created the Smart Breastfeeding Meter, which utilizes patented technology in a microphone-embedded sensor that is simply placed underneath baby's earlobe and connects to a smart phone application to track and report how much breast milk the baby is consuming. This allows mothers to obtain peace of mind by knowing how much their baby is consuming during the breastfeeding process, while also taking advantage of the many benefits of breastfeeding.

As another way to support breastfeeding mothers, Momsense is raising awareness for World Breastfeeding Week, which is celebrated in 120 countries and marks the signing of the WHO/UNICEF document Innocenti Declaration, which lists the benefits of breastfeeding, plus global and governmental goals. During the first week of August, Momsense will participate in "The Global Big Latch On" events taking place in New York City, Hamilton County, and Martha's Vineyards, and will offer a limited time 15 percent off discount for those who attend the event.

"Momsense understands what nursing mothers undergo, and the notion that sometimes, mothers just need help," said Dr. Emanuel. "That's why Momsense supports breastfeeding women by providing them the tools and resources they need to feel confident and comfortable throughout their breastfeeding journey."

The wearable device tracks feeding patterns over time, allowing mothers to gain intuition and capture babies' swallowing sounds in a vocal album for moms to listen and share with loved ones. She can also mark which breast she left off at, left or right, so she can begin where she left off next time. Momsense strives to make nursing an enjoyable and stress-free experience.

The Smart Breastfeeding Meter is now available to order online for $89.99 at MyMomsense.com, BabiesRUs.com, Target.com and now BuyBuyBaby.com. For more information about Momsense and the Smart Breastfeeding Meter, please visit www.mymomsense.com.

Momsense, Inc. is an innovative company whose founding team members include doctors, lactation specialists, researchers and mothers. The Momsense team has researched ways to support breastfeeding women in order to provide mothers the peace of mind of knowing how much their child has nursed. Years of research, data collection and processing with the assistance of hundreds of mothers have led to the innovative solution now known as The Smart Breastfeeding Meter.

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