SAN DIEGO, CA--(Marketwired - July 13, 2016) - Momsense, Inc., a technology-based start-up dedicated to supporting breastfeeding mothers, earns the 2016 Gold "Mom's Choice Award." After being tested by Mom's Choice Awards (MCA) judges, the company's Smart Breastfeeding Meter was honored with excellence in the "Apps and Software" category. The product also launched at BuyBuyBaby.com on July 11, which is in addition to the product's availability at MyMomsense.com, BabiesRUs.com, and Target.com.
According to the National Center for Biotechnology Information, about 50 percent of mothers cited insufficient milk supply as their reason for stopping breastfeeding, which means babies and mothers are missing out on the health and emotional benefits breastfeeding provides. As a result, Momsense created the Smart Breastfeeding Meter, which utilizes a patented technology in a microphone-embedded sensor that is simply placed underneath baby's earlobe and connects to a smart phone application to track and report how much breast milk the baby is consuming. This device is part of the company's efforts to support breastfeeding mothers and encourage prolonged breastfeeding through their babies' first months, as recommended by The American Academy of Pediatrics (AAP).
The Smart Breastfeeding Meter is recognized as one of the best in family-friendly products by MCA, a program globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. Based in the United States, the program has reviewed thousands of items from more than 55 countries. Products considered for this award undergo a rigorous evaluation process. Safety features are closely reviewed and evaluated, and award recipients are selected based on their ability to help families grow emotionally, physically and spiritually. In order to be considered, products must be morally sound, inspirational, uplifting and promote good will.
The MCA evaluation panel consists of educators, media, parents, children, librarians, business professionals and more. They are bound by a strict code of ethics, which ensures expert and objective analysis. Each item is judged on its own merit and is scored in a number of categories including production quality, design, educational value, entertainment value, originality, appeal and cost.
"We are so thrilled and honored to receive the Mom's Choice Gold Award," said Dr. Osnat Emanuel, CEO of Momsense. "Because this award is judged based on a comprehensive list of criteria, the recognition demonstrates the Smart Breastfeeding Meter's all-around ability to support the breastfeeding process."
The Smart Breastfeeding Meter is a groundbreaking wearable device and mobile application designed to measure the volume of breast milk consumed during nursing and provide a detailed summary report of baby's feeding patterns. The product has three components: the Momsense app, earphones and a microphone embedded baby safe sensor. Featuring patented technology, Momsense not only tracks baby's breast milk intake while storing each session's data, but also allows mothers to listen to the sound of their baby's nursing swallows- greatly enhancing the bonding experience.
The Smart Breastfeeding Meter is now available to order online for $89.99 at MyMomsense.com, BabiesRUs.com, Target.com and now BuyBuyBaby.com.
Momsense, Inc. is an innovative company whose founding team members include doctors, lactation specialists, researchers and mothers. The Momsense team has researched ways to support breastfeeding women in order to provide mothers the peace of mind of knowing how much their child has nursed. Years of research, data collection and processing with the assistance of hundreds of mothers have led to the innovative solution now known as The Smart Breastfeeding Meter.